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GAMING FOR AFRICA


Gaming For Africa


Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments


Ghana’s Lottery Authority to Improve Operations via Close Ties with African Lotteries Association


Ghana’s National Lottery Authority (NLA) aims to


foster close ties with members of the African Lotteries Association (ALA) in order to improve its operations in the country, which in turn, the NLA’s hopes will translate into huge revenue generation. As the only Anglophone country


to have participated in the African Grand Horse Racing Competition held in Marrakech, Morocco, the Director-General of NLA Ghana Samuel Awuku underscored the significance of such collaborations: “It is important we collaborate with our colleagues


in other jurisdictions to understand how they have been able to sustain and raise revenue in various products of the lottery operations. They have gone ahead of us in sports lottery and we see this as a great opportunity to tap into their expertise”, he revealed. The 2022 edition of the African Grand Prix was the


first Moroccan and African edition of this leading horse racing event. The organizers said in a press release that during


the last edition of this Grand Prix held at the Vincennes racecourse in February 2020 it was decided to organize the next event in Marrakech. “The African Grand Prix plays a major role in the


international influence of the African horse racing industry”, underlined Omar Skalli, Managing Director of


SOREC, quoted in the press release, adding that this event, which succeeded in imposing itself on the international calendar, is organized for the first time in Morocco and in Africa, “a great first for the whole continent and the opportunity to further shine the aura of Africa in the field of games and most especially in horse racing”. “It is with pride and enthusiasm


that we participate in the organization of this leading event


within the African continent and specifically in Morocco. I am delighted with the taking of this decision which is based on a clear vision and which allows ‘further expand the ties of cooperation, solidarity and assistance in Africa, but also to promote attractive and responsible games on the continent”, declared, for his part, Dramane Coulibaly, president of the ALA. And to recall the ambition of the African


Lotteries Association which is based on values shared by all of its members and which aims to promote international best practices. The African Grand Prix event included a day of


racing, preceded by a half-day seminar bringing together delegations from African lotteries to discuss various topics related to current events in their profession. No less than 12 African countries took part in this event, in addition to European representatives.


BtoBet Expands Presence in Cameroon with BET237 Deal


Aspire Global’s BtoBet has penned an agreement with Ngnatat Sarl Trading, an omnichannel operator based in Cameroon, through its Certified Partner for Africa STM Gaming. The deal will see the operator make use of BtoBet’s sportsbook and PAM platforms to deliver an entertaining sportsbook and casino experience on the Bet237 brand for both the online channels, and its retail network. Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “BtoBet’s cutting-edge


24 JUNE 2022


sportsbook platform, with its highly flexible approach allows our partners to maintain an edge on the competition in the demanding African landscape. Our localised approach enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market share.” Bet237 will also be utilising BtoBet’s


leading managed trading services for full trading and risk management solutions.


Botswana Gambling Levies and Revenues Take Covid Knock


The Botswana Gambling Authority (GA) says that the country’s gambling industry was not spared from the global covid pandemic. Figures shared by the authority in its annual report show that operations of the casino industry have been adversely affected by the pandemic which led to a decline in revenue. The Authority says casino license levies collected


from the financial years 2016 to 2021 amounted to P86.15 million, and 92.98 million was paid to government inclusive of interest. Some operators did hold off on making levy payments in order to save their businesses and retain employees. According to Gambling Authority’s integrated annual report for 2021, the gambling industry in Botswana was negatively affected by the Covid pandemic and the industry experienced a Gross Gambling Revenue (GGR) decline of 36 percent. The Authority collects 10 percent of Gross


Gambling Revenue (GGR) as a levy into the levy fund. The reduction in GGR therefore affected the levy fund for the year. Due to the impact of Covid 19 on government finances, government through the Public Finance Management Act (PFMA) has directed that all levies collected be paid across to the Consolidated Fund. Stated is that in that regard, P92.98 million has been paid to the Government of Botswana. “Market share 2020/21 is led by the Grand


Palm Casino and it continues to dominate the market with a 38 percent market share, followed by Avani with 27 percent. The Moonlite Casino has grown exponentially over the last year to capture a sizeable share of the market and it’s the third largest with a 19 percent share of the market,” reads the report. The report states that the gambling landscape is


changing and that covid has brought with it opportunities to innovate and leverage technology. Added is that the focus is to assist the operators to grow their digital footprint through internet based gambling and betting. “We view this as an imperative driven by both changing customer demands as well as the impact of covid, which disrupted how we currently operate”.


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