UK LEGAL COMMENT
Is the writing on the wall for football shirt sponsorship?
T 32 JUNE 2022
he eagerly awaited review of the UK’s Gambling Act 2005 is now expected to be published in the next few weeks, but recent reports have indicated that the Government’s proposals may be “watered down”. Online
stake limits, perhaps subject to affordability checks, seem set to be the headline proposal, with an industry levy potentially shelved for the time being. It seems that a last-minute change may be being made to the
draft white paper to strike out proposals for a ban on gambling companies sponsoring Premier League football clubs. However,
Northridge Law’s Melanie Ellis looks at what may be on the way in the UK’s Gambling Act review, and how it might affect sponsors and sport
this is likely to be only on the basis that a voluntary agreement is reached with the clubs to end front of shirt advertising by gambling companies. Negotiations between the Government and football clubs on this issue may now be the only matter holding up publication of the white paper. From a legal perspective, an outright ban is very likely to mean
existing sponsorship agreements cannot be enforced, whereas a voluntary agreement may not give grounds for the clubs to terminate their contracts with gambling operators. This will depend on the terms of each sponsorship agreement, but it
charnsitr/Adobe Stoc
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