CONTENTS
4 NEWS
The latest news and excitement from our rapidly moving and ever-changing industry
6 THE RIGHT PAYMENT PARTNER IS KEY TO NAVIGATING THE US GAMING MARKET
Kamran Hedjri, CEO of PXP Financial, explains how the US regulatory landscape has changed, and how digital currencies will impact its evolution in the coming years
8 PRODUCT SHOWCASE
The latest and greatest online slot launches for your delectation
10 BLUE GURU
They say they’re unique, we asked why. Commercial Manager Kristian Hassall explained
12 SYMPLIFY TO GET AHEAD
AI-powered hyper-personalisation and recommendation software – is it an evolution for igaming marketing, or all hype? Jada Gaming CEO and co-founder Alberto Alfi eri, and Symplify’s Chief Marketing Offi cer Paul Crisp talk to GIO
14 IGB LIVE! PREVIEWS
We feature Digitain, Galaxsys, Trackier, Flows, SportingTech, PaySafe and Digital Isle of Man as we look ahead to the iGaming SuperShow
10 12 6
Summer is basically here – and in the UK, that means digging out your umbrella and wellies – and for the iGaming industry that means looking forward to iGB Live! in Amsterdam. I’m excited, are you? That said, it would have to go some to top taking the kids to the local safari park yesterday. That was a hell of a day. I’m open-minded, but I hope Clarion take it on board when I say a rollercoaster or two and a good ice cream stand would go a long way for me.
We actually have our iGB preview starting this issue, which is part of me getting quite excited. While I fi rmly believe that setting a low bar with expectations is one of the keys to happiness, this is nothing to do with said bar. Or any other kind of bar. Regardless of who organises the events, our industry is absolutely full of mega-smart people at the top of their game, doing incredible work. The reason our industry events are bloody great is because we as an industry are bloody great. It’s not a coincidence. Jon
GIO JUNE 2022 3
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