IGB L!VE iGB L!VE In terms of exhibitors the line-up reads like a
‘Who’s Who’ of the industry with leading affiliate brands including Bet365, 888, Betsson Group Affiliates, VBet, Mate Affiliates, N1 Partners, LeoVegas Affiliates and Betwinner featured alongside high-profile b2b names such as BetConstruct, Greentube, Amusnet Interactive, Pragmatic Play, Delasport, Softgamings, Paysafe and Jeton Bank.
Naomi Barton, portfolio director, responsible for iGB L!VE, spoke to GIO about this year’s edition of the show.
There’s a great deal of anticipation surrounding iGB L!VE – what’s the show looking like and what can visitors to the RAI expect? Naomi Barton: The great news that I can share is that July’s edition of iGB L!VE is ‘Sold Out’ and will be the biggest on record. The show comprises 14,805 gross sqm dedicated to product, learning and networking. The net figure which reflects the space occupied by exhibitors, stands at 5,870sqm making it 30% bigger than the previous high of 4,513sqm recorded last year. A 30% year-on-year increase from what was already a strong base is a landmark achievement and underlines the huge faith that the industry has in the iGB L!VE brand.
What support have you had from exhibitors? NB: The increase in floor space is reflected in the number of exhibitors who will have a presence in Amsterdam: that figure stands at 207 compared with the previous high of 173 - an increase of 20%. The fact that 2023 will be the biggest iGB L!VE by such a long way reflects its growing reputation for being a strategically pivotal not to be missed mid-year event in the igaming industry calendar.
What additions have you made to this year’s show? NB: iGB PULSE is new for 2023 and comprises a content theatre, workshop and networking space that will provide the latest market insights, industry analysis, and tools to help attendees plan for the future of their business. We are describing it as the educational ‘nerve centre’ of iGB L!VE, and will include a hub for industry media and a new ‘Mingle Zone’, where delegates can connect with speakers and igaming communities can network and plan for the future. iGB Pulse is an area of the show floor where the industry can gather and learn from their peers and partners as well as thought leaders bringing new perspectives from outside the business. It will provide informative and engaging discussions, workshops and networking in a dedicated ‘destination’ environment.”
You’ve introduced a Consumer Protection Zone this year – what was the thinking behind that? NB: In 2018 our sister show ICE became the first B2B expo in the world to feature a Consumer Protection Zone (CPZ) and we’ve been able to draw on the operational experience of colleagues responsible for ICE which has been hugely beneficial and will enable us to really hit the ground running in July. The CPZ at iGB L!VE will host a total of eight organisations comprising a mix of technology providers and not for profit organisations. The importance of being able to source safer gambling/Know Your Customer (KYC) solutions was a theme that we identified from our stakeholder research and the digital-first focus of the show makes it a natural place to demonstrate technology-driven solutions that are applicable and impactful in the online gaming space. Safer gambling is important on many different levels. Firstly, healthy play fosters a healthy and therefore a loyal player base: secondly, it’s vital that businesses are seen by their regulators to be proactively responsible and thirdly with regulatory restrictions a reality it makes huge strategic sense to put duty of care and sustainable play at the top of the business agenda. Visitors attending the CPZ will have access to the tools needed to ensure they are
compliant in relation to issues such as affordability requirements and stake limits and to learn how restrictions on marketing and advertising will impact business. Fundamentally, the CPZ will demonstrate that consumer protection is front and centre of industry thinking.
iGB L!VE is well-known for its education and networking spaces, how will you enhance this experience for visitors? NB: Delegates will have access to two content- rich days delivered by teams of expert speakers. On Wednesday 12 July we have sessions dedicated to new markets. Business-centric topics will include a review of the Global igaming map, an assessment of new frontiers within Europe, game content for new markets, how to localise brands for Latin America, and a session examining the off-shore license. On Thursday 13, the focus switches to content specifically curated for the igaming Affiliate sector. Key topics include an analysis of the winners and losers of the AI wars, the impact of Google updates and what they mean to affiliates, mastering influencer marketing, an SEO update including what to expect for the rest of 2023, and horizon scanning of the most promising geolocations. The Opening Panel at iGB L!VE features senior policy makers and advisors representing France, The Netherlands and Malta. The trio comprises Eric Sjöden, Presidency’s Advisor, European and International Affairs, at French Regulator ANJ, Geraldine Huijssoon, Head of Analysis and Research, Kansspelautoriteit, The Netherlands and Dr Martina Cilia, Senior Legal Counsel, Malta Gaming Authority.
Moving forward, what are your plans for the future editions of iGB L!VE? How will it evolve? NB: Our philosophy is to always work with our customers and stakeholders in order to create the content and experiences that they need to take their businesses to the next level. After each event that we organise, we commission independent research to find out what went well, where we can improve and establish what was missing and what we can add. If you are always consulting with your customers and you respond to their requests you have every chance of meeting their needs, exceeding their expectations and remaining relevant.
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