GAMING FOR AFRICA Gaming For Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments.
SunBet Signs Football Legend Michael Owen as Brand Ambassador
League Cup treble in 2001 and won the prestigious Ballon d’Or in the same year. His exploits at international level were equally impressive – 40 goals in 89 international appearances for England. He was also, at the time, the youngest player to represent and score for England. Since retirement in 2013, Owen has
successfully transitioned into a globally respected football pundit and also racehorse owner and trainer.
SunBet CEO, Simon Gregory said: “We are
absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers. “Anyone who loves the English Premier League
Leading online betting platform SunBet, part of Sun International has signed football superstar and world-renowned pundit Michael Owen as their brand ambassador. Owen has signed an exclusive deal for more
than two football seasons from June 2023 and his addition to the SunBet offering forms part of the betting platform’s 13thbirthday which signifi es the start of a new chapter for the business. As part of his role as brand ambassador, Owen
will provide Score predictions,Expert tips and insights and Weekly football betting odds. SunBet, in partnership with Michael Owen, will
also run a number of competitions whereby entrants can win prizes, including signed memorabilia. Owen burst onto the football scene with
English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. He went on to score 118 goals in 216 appearances in the Premier League for Liverpool. In a footballing career that took him from
Liverpool to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. He led Liverpool to the FA Cup, UEFA Cup, and
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and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought- after football media personalities in the world. “As a former player at the highest level, he
knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis,” Gregory added. “Michael is certainly one of the world’s leading
football pundits in Michael and we look forward to him sharing his thoughts and insights with the SunBet family.” Owen said: “I have come to know South Africa
very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. “I am thrilled to be joining one of South Africa’s
leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” he added. “Score predictions are never easy, particularly when it comes to the English Premier League which is the most competitive and unpredictable of all the major soccer leagues – but I will do my best to provide insights which I hope will aid punters when placing bets.”
Excise Tax on Gaming Ads in Kenya Slammed by Media Owners
As Kenya mulls an tax on gaming ads, the Media Owners
Association of Kenya has urged the government to
reconsider the proposed taxation on gambling
advertisements outlined in the Finance bill for 2023.
The association’s chairperson, Agnes
Kalekye, argued that the provision, which includes a 15% increase in excise fees for advertising on various media platforms, should be eliminated. Kalekye warned that implementing the tax could result in job losses within the media industry and pose a threat to its economic viability. The opposition to the tax was supported by the Media Council of Kenya, which emphasized the need for responsible advertising practices in the gambling sector, without what it belives are punitive measure. Meanwhile, Kenya is also modernizing its
gambling regulations and enhancing revenue generation from the industry through proposed bills and a real-time monitoring system implemented by the Kenya Revenue Authority. Kenya’s gambling industry is undergoing a
comprehensive transformation as the government focuses on modernizing regulations and increasing revenue. The National Lottery Taskforce has published the draft Gambling Control Bill 2023 and National Lottery Bill 2023 to establish a framework for the industry. A draft gambling policy for Kenya in 2023 has also been released, outlining the government’s intentions. Additionally, the Kenya Revenue Authority has implemented a real-time monitoring system to integrate all license holders and improve tax collection within the sector. These initiatives demonstrate the government’s dedication to streamlining the gambling industry, enhancing regulatory oversight, and maximizing revenue generation for the country.
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