www.casinointernational-online.com CONTENTS
4 NEWS Wondering what’s been going on? Why not read what we like to call… NEWS.
8 STATESIDE Sharron Harris looks at just how much damage marketing “geniuses” can do when they deploy ‘hip’ and ‘enlightened’ campaigns.
12 LATINO AMERICA Ricki Chavez-Munoz reports on the latest developments in Argentina, Uruguay and Dominican Republic.
16 MACAU BUSINESS Our excellent partner in Asia brings us all the latest news.
20 GATEWAY 2 GAMING – INDIA Our news partner in India, Gateway 2 Gaming, delivers the latest stories.
22 GAMING FOR AFRICA Roy Bannister leads the way with news and reports from his fi ne publication.
24 UK LEGAL VIEW Northridge Law’s Melanie Ellis examines the close relationship between sport and gambling.
26 BETTER CHANGE Better Change founder, Victoria Reed, welcomed the release of the white paper, but also recognises that it’s only the next step in working towards a new gambling act.
30 EGT Casino International spoke with Ms. Mariana Manchina, Sales Manager for the Philippines at EGT and EGT Digital.
32 COVER STORY – JCM JCM Global, one of the most established names in the cash handling sector – with a history spanning more than half a century – is undergoing something of a revolution.
34 CASH HANDLING We introduce you to some of the very best expert companies from this sector of our glorious industry.
43 GAMING INTERNATIONAL ONLINE Anjali Sooknanan presents the very latest news and features from the world of iGaming.
Editor’s comment
Hello. I hope you’re got your shorts on and are enjoying the warmer weather. Unless you’re somewhere where it’s cold, in which case… sorry about that (I don’t really understand global seasons. I’m sure it’ll be your turn soon). Probably. Anyway… though I obviously love all of my editorial contributors equally and fairly, this month I was particularly intrigued by the column from Sharon Harris who delivers our Stateside point of view. Believe it or not, I was once a big boy in the world of marketing,
tasked with juggling bonkers budgets for some of video gaming’s largest global releases. So, it was with great interest that I read her words about the awful decisions marketers for big US brands (Bud Light and Target) were allowed to spearhead in the states. I think there’s a general - and dangerous - trend among marketing functions to impress themselves and their peers rather than do what’s best for sales (which is, ultimately, what pays the bills). People may talk about the latest campaigns by major brands, but
if they don’t translate into sales (or, ever worse, harm them) then even the ‘smartest’ campaign has to be deemed a failure. Piggybacking on Sharon’s observations, the ‘woke’ movement appears to have been twisted from something about supporting and celebrating diversity into a marketing bun fight, where various agencies try to appear supportive, but are really just jumping on a moral bandwagon and attempting to capitalise on a vibe they don’t genuinely feel but would like to be associated with.
Anyway, that’s all a bit heavy I know, but check out Sharon’s column on page 8.
In other lighter news, ice cream tastes perhaps up to FIVE TIMES better when eaten in the sunshine. FACT! Go on – try it NOW.
Be seeing you.
Matt Broughton Managing Editor
Managing Editor: Matt Broughton
casinointernationalmatt@gmail.com
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