COVER STORY – GAMBEE THROUGH THE WALL
The gaming industry is entering a new era. The boundaries between land-based, online, and mobile gaming are disappearing. Player journeys are becoming continuous, connected, and increasingly personalised. The operators who will lead this era are those with partners capable of thinking beyond the current product cycle — and building the infrastructure for what comes next. At Gambee, this ambition is captured in a phrase that drives everything we do: z glavo skozi zid — through the wall. It is not a metaphor for recklessness. It is a commitment to pressing forward when others stop, to fi nding solutions where others fi nd only obstacles, and to delivering results when the path is not yet clear. The casino fl oor of tomorrow will not be defi ned by the number of machines it carries. It will be defi ned by the experiences it creates, the partnerships it is built on, and the players it brings back.
Beyond the game itself, Gambee has built a connected gaming ecosystem linking land-based and digital operations through streaming technology, online gaming integration, cashless payment solutions, loyalty systems, and casino management infrastructure. This refl ects a strategic conviction: the future of gaming belongs not to isolated products but to fully connected player journeys that fl ow seamlessly between the physical and digital worlds.
Collaboration sits at the core of how Gambee operates. Rather than closed, proprietary development, the company actively co-develops solutions with operators, technology providers, studios, and leading industry suppliers. This open model has already produced new slot titles and integrated entertainment concepts brought to market through partnerships across multiple jurisdictions — and continues to expand. Quality underpins everything. Gambee operates under an ISO 9001-certifi ed quality management system and applies Lean Manufacturing principles
across its production operations. Sustainability, ethical conduct, and long-term commitment to partners are embedded in its Code of Conduct — operational commitments that defi ne how every product is built, certifi ed, deployed, and supported throughout its lifecycle.
TRUSTED AT THE INDUSTRY’S HIGHEST LEVEL
Innovation is only as valuable as its results in real operating environments. Gambee’s most credible proof point is not a brochure — it is its own casino fl oor.
Operating more than 200 gaming stations in a highly competitive live casino environment gives Gambee something most suppliers lack: direct, continuous feedback from real players under real conditions. New game mechanics, commercial concepts, and feature enhancements are tested and refi ned in-house before deployment to customers — reducing commercial risk and accelerating the pace at which proven innovation reaches the market.
This operational foundation has supported rapid international growth. In the past two years alone, Gambee has successfully entered 11 new regulated markets, deepening its presence across Europe and the Americas while establishing one of its fastest-growing footprints in Asia. Eight new jurisdictional certifi cations were achieved in the past year alone, bringing the company’s total to more than 130 product certifi cations across regulated gaming jurisdictions worldwide.
The operators who have chosen Gambee refl ect the strength of this track record. Casino Estoril and Casino Lisboa — two of Portugal’s most prestigious venues — have deployed Gambee’s electronic gaming solutions. Casino di Venezia, the world’s oldest casino and one of its most demanding operating environments, selected Gambee as its exclusive electronic roulette partner. It is a decision that requires no further commentary.
The greatest
innovations are born when you challenge what everyone else accepts as impossible.
We don’t develop and build products to follow the market — our solutions help shape where the market is going. Our responsibility is to keep pushing boundaries so our partners can keep growing.
— Matjaž Brezigar, CEO, Gambee JULY 2026 9
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