SLOT GAMES
Admiral Casino opens in Middlesbrough
Leisure operating as Admiral, the UK B2C subsidiary and NGUK as the group’s B2B supplier of premium electronic gaming equipment to the UK casino, arcade and bingo sectors.
The venue’s slot offer is built around NOVOMATIC’s J-Curve and Diamond X cabinets, running the latest Novoline™ B1 content. Electronic table gaming is delivered via the Novo Unity™ Pro platform, supporting blackjack, baccarat and electronic roulette across a connected bank of terminals, with live-dealer content broadcast directly from NOVOMATIC’s NovoLive™ Studio. The X8 TITO-enabled cabinet is also deployed in support of cashless ticket-in/ticket-out play. A small complement of IGT Rise 55 cabinets, featuring the Mighty Treasures Gold Emperor and Empress game pack, rounds out the floor.
new electronic casino has opened in Middlesbrough. Admiral Casino opened on Newport Road during June, returning full casino gaming to the town for the first time in over 10 years. The opening — the first Admiral Casino to operate within the Luxury Leisure estate — has created approximately twenty new jobs in Teesside. The new casino now operates alongside the company’s established adult gaming centre. Spanning approximately 2,500 square feet, the venue offers a B1 gaming floor with progressive jackpots reaching up to £20,000, a fully licensed bar, and a comprehensive food menu with at-machine and table service. The opening represents Luxury Leisure’s first move into the licensed casino category, complementing an estate that now exceeds 300 venues across England, Scotland and Wales. The Middlesbrough floor is populated overwhelmingly with NOVOMATIC equipment, reflecting both the close strategic and structural alignment between Luxury Leisure and its sister company, NOVOMATIC Gaming UK (NGUK), as well as the products’ position as the most popular gaming equipment in the UK casino sector. Both businesses sit within the NOVOMATIC AG group, with Luxury
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Paul Hyman, Chief Operating Officer of Luxury Leisure, said: “Restoring full casino gaming to Middlesbrough is a significant moment for the business and, more importantly, for the town. The opening represents a natural extension of an operation that has performed strongly in the AGC sector for many years. Working alongside the team at NGUK has allowed Luxury Leisure to act as both operator and customer to its own group, and Middlesbrough is the clearest expression yet of how effective that integrated approach can be.”
Phil Burke, Managing Director of NOVOMATIC Gaming UK, said: “Middlesbrough demonstrates the depth of what the group can deliver when its operating and supply businesses work in concert. The cabinets, the content and the live-dealer feed broadcast into the venue from NGUK’s own studio operation are all part of a single, integrated relationship. It is a strong illustration of the cross-sell opportunity available to the group, and a venue that the wider industry will be interested to follow.”
Both executives sit on the NOVOMATIC UK board and contribute to the group’s strategic direction for operations and product across the British market. The Middlesbrough opening forms part of Luxury Leisure’s wider investment programme across its UK estate, with a longer-term ambition to reach 400 venues by the end of 2027.
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