NEWS
Soft2Bet launches World Cup engagement tool
Soft2Bet has launched MEGA Shoot, a football-themed gamification feature designed to support player engagement during the 2026 FIFA World Cup. Available across selected Soft2Bet brands, including Betinia, Campobet and ToonieBet, the feature uses a head-to-head penalty shootout format in which players alternate
between taking penalties and making saves. According to Soft2Bet, early results show engagement from 31.9 per cent of active players, with 71.2 per cent of participants returning to play a second match. Chief Product Officer Yoel Zuckerberg said the format had been developed to help operators maintain player engagement throughout the month-long tournament by combining sportsbook activity with interactive gameplay.
The launch expands Soft2Bet’s Motivational Engineering Gaming Application (MEGA) portfolio, which provides operators with customisable gamification tools aimed at improving player retention across sportsbook and casino products.
Visualize Group to acquire eCOGRA
Private investment fi rm The Visualize Group has agreed to acquire testing, inspection, certifi cation and compliance specialist eCOGRA from Hanover Investors, subject to regulatory approval.
Founded in 2003 and headquartered in London, eCOGRA provides compliance and certifi cation services to online gaming suppliers, operators and regulators across
more than 50 jurisdictions.
The acquisition follows Visualize’s recent investment in BMM Testlabs. The fi rm said the two businesses will continue to operate independently while expanding testing capacity, accelerating certifi cation times and broadening services for regulated gaming markets. eCOGRA Chief Executive Will Shuckburgh said the investment would support continued growth while allowing the business to maintain its independence and accreditation standards. Financial terms were not disclosed. Visualize said the transaction refl ects continued demand for independent testing and certifi cation services as regulated gaming markets expand and compliance requirements become increasingly complex.
Reynolds-Trout joins World Gaming
World Gaming has appointed Mallory Reynolds- Trout as Event Director for iGB L!VE London and iGB Affi liate Barcelona.
Reynolds-Trout brings more than 13 years’ experience in business-to-business exhibitions, most recently with Clarion Events, where she managed several large-scale consumer events. Her previous career also included consultancy and in-house roles in public relations and marketing.
She will lead delivery of both industry events as World Gaming continues to develop its international exhibition portfolio. Managing Director Stuart Hunter said Reynolds-Trout’s appointment comes at a signifi cant stage in the growth of iGB L!VE and ahead of an expanded programme for the 2026 edition, including the iGB Affi liate Awards,
6 JULY 2026
Africa Summit and the inaugural World Gaming M&A Summit.
Reynolds-Trout said she’s looking forward to working with exhibitors, visitors and industry stakeholders to continue developing both events.
Play’n GO
expands Betano partnership
Play’n GO has strengthened its presence in Latin America after launching its games portfolio with Betano in Colombia. The agreement makes the supplier’s full catalogue available to players on Betano Colombia, including established titles such as Book of Dead and Reactoonz.
Colombia remains one of Latin America’s longest-established regulated gaming markets and continues to be a strategic focus for suppliers seeking regional growth. Magnus Olsson, Chief Commercial Offi cer at Play’n GO, said Colombia is an important regulated market for the company and that the partnership with Betano expands access to its portfolio while supporting its long-term growth strategy in the region.
Classic slots
dominate jackpot payouts
Progressive jackpots on established slot titles continue to account for the largest player wins across Kinetic Digital’s casino brands, according to new company data.
The operator analysed its ten biggest jackpot payouts, with more than €600,000 awarded across
Slingo.com, Mega Casino, Genting Casino Online and Spin Genie.
The largest individual prize was a €285,992 win on Fluffy Favourites Mega Jackpot at Slingo. com, while Mega Casino recorded four of the top ten payouts, more than any other brand in the portfolio.
Long-established titles including 777 Strike, Age of the Gods and Rainbow Jackpots featured prominently in the rankings, suggesting players continue to favour familiar progressive jackpot networks despite the steady introduction of new releases.
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