SIGMA EUROPE REVIEW
Slotegrator E
very year, SiGMA Europe gathers iGaming professionals together to connect, share insights, and sum up the year. This year, the event was visited by over 20,000 participants from over 100 countries. The Slotegrator team found the trip to be truly inspirational and is ready to share its insights. At SiGMA Europe 2023 in Malta, the Slotegrator team presented new features of its turnkey online casino platform and the phenomenal mobile solution – Telegram Casino – which was first presented by Slotegrator in 2017 and updated in 2022. Slotegrator’s top managers also had plenty of meetings with partners about the company’s APIgrator solution – a unique solution for the fast and seamless integration of online casino games into gambling platforms. The solution incorporates more than 15,000 various slots, card games, live dealer games, and virtual sports from 100 world’s leading developers. In 2024, “SiGMA Europe 2023 was a great event for our team, as usual. To gather in such a great place to meet partners, to summarize preliminary results of the year, to outline plans for the future – it was the right decision,” said Yana Khaidukova, managing director at Slotegrator.
Slotegrator mentions that the composition of the iGaming world is changing: new companies have already appeared and will continue to appear not only for occupying a part of the
Here are some additional key insights from SiGMA Europe that the company will carry into next year: • Responsible Gaming is growing more and more important to players, operators, and regulators.
• It’s essential to embrace innovation. New technologies can let operators offer players more choices and solve problems faster and more effectively.
existing market, but they form new niches, as they come with new spectacular offers and solutions. It is the reason why the competition increases many times, and it gives the industry new directions of development.
As for providers, their number is increasing very rapidly. Small companies are growing into large ones, which shows the success of their solutions, and new companies come with fresh ideas, games and experience that players like. One trend that is only going to increase is the interest in crash games. Prominent studios are introducing new examples of fresh crash games. Leaders, who are already successful in this niche, such as Aviatrix, continue to modify their crash game and expand it into new markets and continue to win the hearts of new players by providing them with an amazing gaming experience.
According to the Slotegrator’s observations, many Asian companies took part in SiGMA Europe 2023, which suggests that the Asian vector will be very popular next year.
• Operators need to keep increasing their security and anti-fraud measures. Scammers are always on the lookout for new ways to defraud casinos, so operators need to try and stay a few steps ahead of them.
• Players want to be a part of a community. Platform operators should create a welcoming atmosphere by offering features like multiplayer chats where players can connect with each other.
• It’s essential that online casinos show loyal players their appreciation. Better bonuses can keep players coming back, as well as referral programs where players earn rewards for bringing in new leads.
• Cryptocurrencies, NFTs, and blockchain tech in general are here to stay. Finding ways to integrate them can help you offer your players a better, more modern experience.
• Player behaviour should be constantly analysed in order to identify trends and enhance player retention strategies.
Boomerang Partners B
oomerang Media, part of Boomerang Partners, won “The Best PPC Affiliate” at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honoured after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab. “We are thrilled to have secured this prestigious SiGMA Europe award this year,” said Vitalii Prokofiev, CEO of Boomerang Partners. “It validates our team’s dedication and commitment to offering best-in-class experiences tailored for each market we operate in.”
Not just a contender for prestigious awards, Boomerang Partners has also appointed its leading brand - Boomerang Sportsbook, a sponsor of the ‘Best East Europe Affiliate 2023’ category. This underscores their commitment to emerging
6 DECEMBER 2023 GIO
European markets. With a strong presence in these regions already, Boomerang offers affiliates extensive opportunities to expand globally, including into both Europe and Latin America.
“We applaud Boomerang Partners’ dedication to expanding across Europe and beyond,” Denis Dzyubenko, CIS region director at SIGMA Group. “Earned win for
Boomerang Media in the “The Best PPC Affiliate” nominee and Boomerang Partners’s sponsorship of the “Best East Europe Affiliate” category demonstrates a strategic understanding of key growth regions and a commitment to supporting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative platforms, are vital to our sector’s success.”
“It’s great to be recognized by the industry’s best. We are glad that our initiative to develop professional sports around the world did not go unnoticed,” stated Vitalii Prokofiev, CEO of Boomerang Partners. “We will continue to push the envelope and deliver the best products in our categories experience globally.” At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet.
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