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SIGMA EUROPE REVIEW


SiGMA Europe Review Wazdan


azdan has once again raised the bar, achieving a momentous feat during the SiGMA Europe Summit in Malta. At stand 1122, Wazdan presented cutting- edge products and solutions, featuring the highly anticipated 9 Bells slot in their top- performing portfolio. Alongside the slot showcase, Wazdan impressed casino operators with a presentation of their acclaimed promotional tools, including the award-winning Mystery Drop and the brand-new Jackpot Rain. The focal point of attention during the summit revolved around the electrifying Jackpot Rain tournament, a showcase of Wazdan’s cutting-edge progressive jackpot promo-tool. This dynamic feature not only drew the gaze of attendees but also provided a unique


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opportunity for visitors to immerse themselves in the thrill of the gaming experience. Participants had the chance to engage with the latest advancements in jackpot promotions, with the chance to win such rewards as an electric scooter, premium spirits, and much more. Adding to the excitement, Wazdan invited their partners to join their end-of-year festive


R. Franco Digital R


. Franco Digital experienced a successful SiGMA Europe 2023, with its comprehensive range of products and cutting-edge solutions generating significant interest from both new and existing partners at the Mediterranean Maritime Hub (MMH) in Malta.


The show’s expanded, bustling new venue at the MMH shipbuilding yards in Marsa saw a flurry of activity at the R. Franco Digital stand. The company’s team engaged with attendees,


Soft2Bet S


delegates.


Soft2Bet had a huge presence at the show with the company’s CEO Uri Poliavich selected as a keynote speaker. On Wednesday 15 November, Poliavich and explained how Soft2Bet’s gamification features enable operators to generate major revenue and engagement boosts, as well as help them compete with the social media giants for players’ attention. He commented: “Suppliers and operators compete against each other every day, but actually we’re competing against the likes of TikTok, Instagram and YouTube for players’ attention. This can be done by offering personalisation features, collectables, leaderboards


or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.”


Noting the financial benefits of Soft2Bet’s gamification features, Poliavich added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.” With more than 5,000 daily visitors attending the


On November 13-17, professionals from across the iGaming sector congregated at the Mediterranean Maritime Hub in Malta for the 2023 edition of SiGMA Europe. GIO caught up with a number of exhibitors after the show to find out their thoughts on the return of the action-packed event.


Network Promotions, the Xmas Drop. This campaign boasts a substantial €2,500,000 prize pool, emphasizing Wazdan’s steadfast dedication to improving player experiences and acknowledging player engagement. Wazdan has additionally secured the esteemed title of Game Provider of the Year 2023 at the Streamers Awards. This recognition serves as a powerful affirmation of Wazdan’s unparalleled dedication to innovation and delivering excellence in gaming content. The award is a fitting conclusion to Wazdan’s impactful participation at SiGMA Europe 2023, underscoring the company’s influence and success in the gaming landscape.


resulting in several new deals now in progress, reinforcing the company’s presence in the industry.


The primary focus of discussions and presentations was on new slot games, catering to a diverse range of regulated markets. Additionally, there was emphasis on the innovative and all-encompassing B2B platform solutions provided by the leading Spanish supplier. Javier Sacristán, international business director of R. Franco Digital, said: “The


expanded new venue for SiGMA Europe 2023 presented us with new opportunities to


engage with a wide range of partners, as we demonstrated our continued drive to innovate within the iGaming sector.


“It was pleasing to see the reaction of delegates to our offering and we thank the organisers for offering a key opportunity to connect on an international level.”


iGMA Malta Europe was once again a great success for Soft2Bet as the company showcased its leading iGaming solutions to


event, Soft2Bet executives met with partners and contacts to share insights and conduct business in the company’s brand-new double-decker stand. Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held centre stage in the Mediterranean Maritime Hub (MMH), the new venue that hosted SiGMA. The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects backed up by state-of-the-art products and technology.


Driving Soft2Bet’s commercial efforts, chief business development officer, Martin Collins welcomed partners, contacts and prospects at the brand-new stand. He commented: “This year’s event was a great success and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”


GIO DECEMBER 2023 5


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