IGB LIVE


SOFTSWISS’s creative campaign saw red in Amsterdam


 


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GB Live 2024 Amsterdam welcomed thousands of game providers, operators, and  migrating to London, ExCeL in 2025.  hundreds to its stand and held over 200   in the event using a theme close to Amsterdam’s  creative campaign dedicated to honouring Amsterdam’s Red-Light District in a “Daring   iconic location in central Amsterdam which is extremely popular with tourists and makes up just one of the many personalities that the city has to offer.


 campaign, Andrey   the company “took a  something very


unconventional this year,  company stood out   unique and creative


concept that received high praise from our partners and captured the attention of many  concept we have implemented to date.”  concept into the gaming industry and the company’s goals for satisfactory customer experiences.


  Red-Light themes, scattering 24 Kilograms of  for clients. Also, the team used a three-ton stage full of equipment and 70 square metre LED screens to showcase music, lighting, visual content and treats for stand visitors.    


6 AUGUST 2024 GIO


   successes and innovations,” explained Max  marks the 15th anniversary of our company.  engaged in two major M&A activities.   African provider of multichannel wagering software for sports, horse racing, and lotto.     Commenting on the development of its team 


 evolutionary changes are a credit to the   “Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made  have the most cohesive and ethically sound team in the industry.”


         culture for igaming stakeholders.


  launched a multi-phase charity project to provide long-term support and aid to those      


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