GAMING FOR AFRICA
Africa Market Focus Following
Lottery.Com Acquisition of SportLocker
Lottery technology broker
Lottery.com has announced a strategic acquisition of the sports-streaming site SportLocker, which will be rebranded as
Sports.com. This move signals African market.
details of the acquisition, but the rebrand will take effect immediately. SportLocker, with its strong connections to Saudi Arabia’s expanding sports program, had previously unveiled plans for club acquisitions, sponsorships, and media partnerships focused on UK football and the US Major Soccer League (MSL).
acquisition of S&MI, SportLocker’s parent company, will be a stock-based transaction. This announcement follows the company’s recent issuance of 20 million new shares valued at $100 million and an increase in fundraising commitments from $1 million to $5 million. The newly rebranded
Sports.com will initially launch in the US and Europe, with dedicated focus will be placed on expanding into Africa.
The platform aims to offer a comprehensive mix of sports news, live streaming, sports betting.
A core part of
Lottery.com’s strategy involves leveraging its existing partnerships with Mobile Network Operators (MNOs) to provide localized branded sports content services. This enhances the value proposition for MNOs by catering to the demand for sports video content from large-scale audiences across various markets directly on consumers’ mobile devices. Matthew McGahan, chairman and CEO of
Lottery.com, emphasized the strategic importance of the acquisition: “This acquisition is of great strategic importance to our group. We are delighted to unveil
Sports.com to the world with a revolutionary vision that will transform how fans engage with sports.”
Sports.com aims to offer a global sports experience, covering soccer, motor racing, football, baseball, basketball, MMA, boxing, cricket, golf, and tennis. There is also a dedicated program for women’s sports. In 2024,
Lottery.com plans to add new features to
Sports.com and invest in innovative
technologies. The platform will focus on creating sports-centric communities and social media campaigns with leading sports stars. Following its launch in the US and Europe,
Sports.com plans to extend its reach to Africa, India, South America, Asia, and Australia. The platform will provide both global and regional sports content, including comprehensive pre- and post-match stats, news, and event highlights. Notable events to FIA Formula E, Formula 1 season, PGA Tour, LPGA Tour, Masters golf tournament, and tennis grand slams such as the Australian Open and French Open.
Majed Al Sorour, president of
Sports.com and Saudi Golf, expressed his excitement about leading
Sports.com: “I am thrilled to lead
Sports.com into a new era where technology and passion for sport converge to create unparalleled experiences for fans worldwide.” He highlighted the platform’s goal to revolutionize fan engagement and leverage his experience to drive growth, innovation, and community-building in the sports and technology landscape.
10bet Expands Sumsub Collaboration in South Africa with
Global online sports betting and games platform, 10bet, leverages Sumsub’s cutting-edge technology for streamlined onboarding and compliance Sumsub, a global leader in user verification, anti-fraud, and AML compliance solutions for the iGaming industry, has announced an expanded collaboration with 10bet, a leading global sports betting and games operator. Building on the success of their existing partnership, 10bet has chosen Sumsub’s advanced identity verification platform to facilitate its expansion into the South African market.
With over 1-million global customers, 10bet has prioritized user experience and compliance as key pillars of its growth strategy. Sumsub’s robust verification platform offers a comprehensive solution, encompassing user onboarding, liveness (facial biometrics) verification, proof of address checks and more. This collaboration underscores both companies’ commitment to providing a secure and responsible gaming environment while ensuring seamless customer onboarding processes. As part of this expanded partnership, Verification Solution in South Africa,
jurisdiction. We are confident that this expanded collaboration will further enhance our players’ experience while mitigating fraud risks.”
enabling the effective onboarding of new players in the country. This solution leverages cutting-edge technology to streamline the verification process, enhancing user experience while maintaining compliance with regulatory requirements. Nir Saadon, COO at 10bet, expressed his satisfaction with the collaboration: “We’re excited to continue our partnership with Sumsub. With convenience, safety and security at the core of our business, we aim to further optimize the onboarding process for our new players by integrating Sumsub’s advanced technologies into our system, thereby enabling 10bet to seamlessly adhere to responsible gaming commitments in every
Hannes Bezuidenhout, Sumsub’s VP of Sales in Southern Africa added: “We are thrilled to deepen our partnership with 10bet and support their expansion into South Africa. Our platform is designed to simplify the onboarding process for businesses while ensuring the highest levels of compliance and security. By offering our Identity Verification, Liveness checks and Proof of Address Solution in South Africa, we are empowering 10bet to effectively onboard players in this key market. This collaboration underscores our dedication to providing cutting-edge solutions for online gambling operators worldwide, and to becoming the provider of choice for iGaming operators looking to streamline their KYC, AML and Responsible Gambling.”
Both Sumsub and 10bet reaffirmed their commitment to responsible gaming and compliance with industry regulations. The expanding cooperation reflects their shared vision of creating a safe and secure environment for sports betting enthusiasts worldwide.
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