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CASINO MANAGEMENT SYSTEMS


IGT ADVANTAGE enhances 


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GT remains on the forefront of systems modernisation with its comprehensive IGT ADVANTAGE casino management system (CMS), which helps operators streamline operations, enhance patron loyalty, and drive revenue. IGT ADVANTAGE also offers advanced analytics and a variety of systems modules that can serve a range of operating models around the  bespoke loyalty programs.


IGT continues to grow its IGT ADVANTAGE module portfolio to include more options for modernizing the player experience with the highly versatile M5 content management application. The IGT ADVANTAGE M5 solution enables operators to deliver personalized content to a gaming machine and offer various services from a game’s service window without interrupting gameplay. M5 includes applications such as Beverage on Demand, which enables players to place beverage orders on the game screen, and iReserve, a


card-based reservation system where players can hold a machine with the swipe of a card and resume playing upon their return. To further engage players, the IGT ADVANTAGE Bonusing Suite offers proven bonusing options that create personalized marketing opportunities and generate incremental player excitement. Highlights in the IGT ADVANTAGE Bonusing Suite include intelligent bonusing applications like Random Riches, which delivers promotionally funded Xtra Credit non-cashable rewards, or Intelligent Offer, which builds promotions and sends offers directly to players in real-time via the service window or a casino’s mobile app. Operators can also opt for mystery bonusing with applications like Lucky Coin, a pool-based mystery-style jackpot that can hit any time; Lucky Time, a mystery-style jackpot that is  and Carded Lucky Draw, which can randomly reward carded players.


IGT’s award-winning IGT ADVANTAGE portfolio also includes the transformative cashless gaming solutions Resort Wallet and IGTPay. Representing the gaming industry’s only fully integrated cashless wagering solution, Resort Wallet and IGTPay enable players to access and transfer funds to and from external sources, all within one secure platform. Resort Wallet eliminates the need for third-party payment apps, allowing players to leverage a single digital cashless wagering account. Through this account, players can conveniently log in and make monetary transactions to fund slot and table game play across multiple properties in the same enterprise for a seamless cashless experience. Taking IGT ADVANTAGE to the next level is IGT’s FloorNet systems architecture. Designed to improve the performance of nearly every aspect of a casino management system’s output,   will remain stable and accommodate future waves of digital casino transformation.  elevates customer satisfaction by ensuring players have frictionless experiences with  out, engaging in a service window promotion, and accruing and redeeming carded play.  cloud-based CMS solution with IGT ADVANTAGE in the cloud. The award-winning solution provides the immense stability inherent to a commercial cloud environment, including increased speed to market, elevated performance and uptime, and lower total cost of ownership.


36 AUGUST 2024


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