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BETCONSTRUCT Getting to know Vigen Badalyan GIO gets cosy with BetConstruct’s CEO & Founder.


also thanks to the fact that we preferred to make everything ourselves.


Progress kept on building up little by little. Soon we’d grown our offering to a scale that could compete on the international level. That is how BetConstruct was founded. Now we have over 300 partners all over the world who use our solutions.


GIO: Can you tell us a little about your background in igaming?


To know what the player wants, we needed to be that player. To know what an operator wants, we had to start off as an operator


90 OCTOBER 2019 GIO


VB: BetConstruct’s global supply business has its roots in bookmaking. Our first steps in igaming – with a bookmaking company called Vivaro – date back to 2003 when myself and Vahe Badalyan started Vivaro: a company with four people in a small office in Yerevan. [The name Vivaro was the first two letters of Vigen, Vahe and father, Roman].


Since there was a lack of good gaming software and platforms in the market to use, the igaming sector remained underdeveloped in the local market until Vivaro became the first operator in the country. It was


GIO: How different was it moving from B2C to B2B? VB: What comes to being an operator… there is one major challenge – to understand what the player expects. Then it all boils down to living up to the expectations and exceeding them, as well as providing a safe and responsible gaming experience. Providing to the B2B sector has many more intricacies. One should investigate regulations in the region, the player base, the existing competition of operators within the state and, first and foremost, the future operator’s requirements.


Because we started as a B2C provider we have a great business sense – already an intuitive knowledge of which tools or solutions to offer to our partner operators to help them thrive. Needless to say, such knowledge came after years of being nose-deep into igaming. Having once had a desire to stand out in the B2C market, now BetConstruct – a software provider for igaming – removes barriers for its partners who seek uniqueness, simultaneously saving time and resources, both ours and our partners.


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