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INTERBLOCK AND FOXWOODS


expands installation


Arena, the dealer-assisted model. That was 30 units, and it was moving along. After that, we opened it up in the Rainmaker area. When I saw how it took off there, and I looked at my revenues in the Fox Tower, I needed to enhance that for a younger demographic and the Arena fits in perfectly over there. You can put these units anywhere you want, you can put pods of six all


around and have them all tied in to one set of dealers.


CI: How are the three installations different? WT: We renamed their Pulse Arena the PLAY Arena because we have a bar with that name in the same area, so that made sense. The PLAY Arena is a full entertainment area. At night and on weekends you cannot get a seat in there; it is so


energised that people are standing waiting to play, they’re dancing in the aisles, there’s the interaction with the dealers, it is a party atmosphere at that point. Then you look at what we have in


the Fox Tower, where we didn’t have to put the video wall in because it’s already an entertainment venue with our Centrale bar. You can be on the dancefloor and watch what’s going on in the gaming area, and vice versa.


Every area has its own identity. In


the Rainmaker Casino, that’s prominently an Asian area; over there we just have the scoreboard and it’s nice and quiet, just the way the customers there like it. I have three completely distinct,


totally different areas; any time it gets slow in an area, I can close down the dealers and feed that area from a single set of dealers. Not only does Interblock give me


OCTOBER 2019 79


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