search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
HIT UTOPIA


We have extensively analysed all promotional and jackpot systems for table games and decided to place 25 units [of Hit Utopia] in our property. Most units will be installed to boost performance of our Baccarat tables.





DAV ID LAWR ENC E, GENERAL MANAGER FOR THUNDERBIRD ASIA





promotional prizes so that anyone that starts playing the original game, say blackjack or roulette, are always entered into the Hit Utopia system. So, you sit on the blackjack table and you automatically participate in some small promotional prizes. These can be very small, or something bigger that hits infrequently -this is to get people in the system. When you start to play for this free promotional prize, the bigger side bet cash prizes can also hit on your position – but if you don’t play the side bet, you won’t get the prize. So, we have the promotional prize to get people to play Hit Utopia, and the big side bet for the bigger cash prize because nobody wants to lose out on the big prize by not playing. They don’t come to play for it, but they play it because it can still hit on their player position and they don’t want to be that player that gave up $10,000 for the sake of a $1 side bet. We have smaller cash prizes too, which we guarantee hit in


a very short time frame – so we present on screen, “in this hour someone will win $500”; it’s an incentive for people who are not in Hit Utopia seats to sit and start playing, because they know this prize is coming. Additionally we have smaller promotional prizes to extend


play time, like non-negotiable chips, before and after peak hours; you can use those experiential prizes to attract new players within this system, it all depends on how big the casino is and how many systems they have et cetera.


CI: It sounds so simple! Hit Utopia's CEO


Dennis Korthouwer holds the US patent for the foil innovation. The company's jackpot system is also patented


DK: I think the great, unique part of this system is that all of the progressives are basically a passive jackpot system. Because of the game maths, the prize is determined and the hit frequency is determined. The chance to win with a Royal Flush is about 650,000 to 1, but how do you know that that is the ideal prize for your casino? I’ve seen over my years of research that this is not the ideal prize trigger, and definitely not the ideal hit frequency. Most casinos prefer a lower-value prize that hits more frequently. But with traditional jackpots you have nothing to set; it is linked to the outcome of the game. Hit Utopia is a random jackpot system where the operator


determines the prizes and the hit frequency. And the added positive is that because it is random, the more the player bets on the side bet, the higher the chance to win the prize. If they see that someone will win the €5000 at midnight and


it’s 11:30, people will not bet the minimum but will likely bet €5, €10 or even more for a greater chance to win.


CI: It uses simple psychology – FOMO, fear of missing out – but the idea the side bet game is happening regardless of whether you have put the bet on. It’s a clever twist.


DK: We did many tests all over the world and traditional jackpot systems either work, or they do not. Players evolve, things change. With Hit Utopia, the casino can change it. Big players coming in? You can put a big prize on, on the fly. You want to have a prize in the next half an hour because you have a special promo on? Easy. Other systems have prizes there because of the game mathematics; these prizes have nothing to do with the market, the players, or profitability. Every prize that we put up is there for a financial reason.


CI: There is a new aspect to Hit Utopia isn’t there – expanding the system on slots…


DK: Correct. The way I initially invented the system is to increase the market share for a company. It was developed initially with slots in mind because that is the biggest market. The initial problem was the integration of our technology into the slot machine; the problem there is you have to get co-operation with all of the manufacturers, and you need to re-certify all of those machines. Last year we changed our technology and are now on


Raspberry Pi and have managed to decrease the cost of our hardware by 80%; it also means we can now have our software on very small screens and stick those onto any slot machine. Then we invented and patented a transparent foil which we can stick on a button that triggers the Hit Utopia system when someone presses that button; on some new slots where you don’t have buttons any more, we invented and patented a screen-reading foil and it reads when a new game is being played and used that signal to play Hit Utopia. We now have the only jackpot system in the world where


you can have it on any table with a dealer, and you can have it on slots. Not or – and. That means the prizes can be higher and more attractive, or the hit frequency can go up – you have to find the right balance. With this technology the operator is in charge, not the supplier.


Utopia has proven to create innovative products and enhance the player experience.


“ 72 OCTOBER 2019 JAN SCHIFFELERS, CEO, FAIRPL AY CASINOS ”


Fairplay Casinos looks forward to this slot machine add-on for the Dutch market. Hit


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110