BROOKS PIERCE, INSPIRED BROOKS PIERCE
and Italy. Inspired is the industry’s large
y. Inspired is the industry’s largest multi-game VL provider, with more than 34,000 machines in the mar umber one performing game in Greece, ufacturf
ulti-game VLT
vider, with more than 34,000 machines in the market. We have had the number one performing game in Gr outperforming k
outperforming key large North American manu acturers. Our second major busine
Our second major business is our virtuals [virtual sports] business, which is leading the charge in this category and is what Inspired is known for by many in the gaming industry. The third par
tuals [virtual spor
business, which is leading the charge in this category and is wn for b
d part is taking our world-class content from both aking our w ent fr
our gaming business and our virtuals and putting it online. eams of
our gaming business and our virtuals and putting it online. A perfect e
products too. That’s the landscape of the company. CI: The company has a legacy of not jus
putting the groundwork in to es e leap
game no e of the grf e looking at a Pla
our virtuals on their site as well as slot content; many of our s ha e not onl
customers have not only our retail products, but our online s the landscape of the compan
ail products, but our online
CI: The company has a legacy of not just innovating but putting the groundw
that didn’t exist before – the virtual sports products have leapt forward, it’s like looking at a PlayStation game now.
BP: The calibre o the graphics and how the game presents itself is unlik
e motion capture shoot; the images and action aking virtual sports to a new level. When I
ating but
o establish whole new areas tual sports products
self is unlike anything else I have seen out there. We have spent a lot of mone
A perfect example would be Bet365, which has 17 streams of y of our
spent a lot of money and use the latest, greatest technology. For example, our new basketball game was a ull-court,s a full-courf five-on-five motion capture shoot; the image created are taking virtual spor
started, the part of vired, the part of virtuals that I was naïve about was the symbiotic relationship between how good the product looks and making it at
and making it attractive r e frf om a betting standpoint. If yting standpoint. If you
have one without the other, people might look at it and say well, it looks great but… if y it just doe
it just doesn’t work. The marriage o trying to find the right balance — with it being ent
eat but… if you have one without the other, k. The marriage of trying tf
balance — with it being entertaining, with the mix o attractive and interesting betting mar
the table. CI: Given the groundw aining, with the mix off sting betting markets and the amazing
visuals – that’s the sweet spot Inspired’s experts bring to the table.
en the groundwork that the company has laid, the gaming areas you have basically invented, where do you now look to for growth? Is it simply ne you expanding the offering? BP: The way I look at it is, it’
or growth? Is it simply new markets or are y I look at it is, it’s clearly growth in geogr
as well as enhancements to our existing pr
significant inroads into y America. But w
xisting products. We get
almost all of our revenue from Europe, so clearly North America is a big market for us that we have not made significant inr
America. But we are laser focused on North America.
o yet, as is Asia-Pacific and Latin e laser focused on North America.
APRIL 2019 33
wth in geographies e get
s and the amazing o find the right
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