THE BIG INTERVIEW
Becoming Inspired
I
Brooks Pierce took over at the helm of
Inspired Entertainment in May 2018,
appointed with an e on leading Inspired’sd’s advance into the NorthNorth American market. Casino International caught up with Brooks to find out about changes at the top, and what the futur holds for one of
nal ooks
p, re
gaming’s most exciting companies
nspired basically invented virtual sports betting, constantly improving and refining the offering, adding new sports — unbelievable graphics, utterly fluid pla – and a myriad of gambling options for customer Virtual Sports remains a unique offering in gambling, and it continues to present growth avenues for the compan with new sports bringing new geographies – and ne opportunities. Inspired is also the largest multi-game VL provider in the industry and offers their gaming and vir content online. Casino International sat down with Br Pierce, President and COO, Inspired Entertainment, t out more…
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Casino International: There has been significant movement at the management level of Inspired recently – what’s changed?
t recently
Brooks Pierce: In May 2018 I was appointed President and COO of Inspired. In 2016, the acquisition of Inspired b Hydra happened, the principal of which is Lorne W and I worked together for more than 20 years – we t what was a small racing technology company called Aut and over the course of 20 years, built it up into what is no Scientific Games. Lorne retired from SG in 2013, while I went on to become Managing Director of Aristocrat in the Americas. In the intervening period, Lorne put together this deal to buy Inspired – a company we knew well from our days at SG. Although there have been some changes at the executive level at Inspired, the majority of the existing management team is intact and are really motivated and excited about the future of Inspired.
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CI: Can you explain the landscape of the company? BP: It’s been a very interesting time. The business is set up in three divisions – server-based gaming is our biggest business, with our major territories being the UK, Greece
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Greece 32 APRIL 2019 citing
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