Why a ‘True VR’ solution should be the focus of your showroom W
ith the kitchen often being the hub of the home, introducing ‘true VR’ into your showroom can help secure that all important sale.
Research shows that homeowners choose to redesign important areas of the home, such as the kitchen, every eight to ten years. A new kitchen is a big cost purchase and one that customers don’t treat lightly. However, developments in VR are making the sales process easier by giving customers the option to ‘try before they buy’ and thereby alleviate the pressures that come with making that all important purchase.
True VR 4D solutions provide a full, immersive experience, including interactive landscapes, as opposed to ‘faux 3D’. While ‘faux 3D’ products provide a single render which buyers can view from different angles, a complete VR system, such as Virtual Worlds 4D, allows users to experience a realistic 4D simulation of walking around their dream kitchen before it has even been designed.
Users can get a feel for the space, how the design works and even try out functions such as opening drawers. Changes to the design can be made instantly allowing the customer to approve amends during the presentation.
Back in reality, retailers are armed with everything they need to monetise their designs. Clever tools, such as the ability to snap products perfectly into place, ensure the models always look accurate and visually pleasing. Meanwhile software such as Virtual Worlds’ One Price can run in the background enabling retailers to create quotes and pro forma invoices automatically, all while the salesperson is designing the virtual space. The whole experience makes it more likely that the customer will commit quickly, shortening the sales cycle, while helping retailers to upsell more expensive products. It also reduces the chance of the dreaded buyers’ remorse, which can lead to negative reviews on online platforms such as Trustpilot.
It’s fair to say the stats speak for themselves and retailers incorporating VR technology frequently report a 50 per cent increase in sales conversions, and in some cases up to an 80 per cent conversion rate. On top of this, some retailers have seen a 17- 20 per cent rise in order value since bringing immersive, true VR into their showroom. At the rate things are going, to buy a new kitchen without using immersive VR will soon be considered an unacceptable risk to most consumers. VR is fast becoming a highly sought- after solution that protects the end consumer against buyer remorse and enables retailers to upsell with ease.
It is therefore becoming increasingly difficult for retailers to ignore VR, and for this reason it will undoubtedly soon be the standard offering in any kitchen showroom.
01908 663848
www.virtualworlds.co.uk
ANNUAL KITCHEN EDITION BKU SEPTEMBER 2018
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