PWS presents a fresh approach to a timeless classic F
ollowing an extensive range review based on in-depth market research and customer feedback, PWS is delighted to present its completely re-energised 1909 collection. The product refresh includes four new signature looks, a brand-new door range, five new colours, two new beading options and a host of new accessories, including an extensive range of modern and classic handle additions. 1909 is PWS’ premium kitchen brand and is a collection of painted in-frame timber kitchens evolving from classic designs, adapted and constructed to meet the aesthetic and performance demands of today. The four new signature looks - Ovolo, Shaker, Georgian and Slab - now sit alongside the existing Half Pencil & Scalloped and Quarter Round designs to complete the full collection.
In addition to the new door styles, PWS is launching five new colours to its existing 1909 palette, taking the total to 32. Having identified new colour trends through research, Dry Rose, Cadet Blue, Storm Blue, Dust Grey and Putty, have been carefully created to equally suit traditional or contemporary homes.
“We’re delighted with our enhanced proposition for 1909 and the comprehensive new product additions following an extensive development process,” explains Richard Gates, Kitchen Category Manager at PWS. “Although 1909 draws on historical British design, the classic market continues to evolve with
a more modern interpretation, so our focus has broadly been two-fold; offering a classic collection that meets today’s consumer expectations and providing our customers with a commercial product portfolio that can help them demonstrate their design expertise,” Richard concludes. PWS is supporting its new 1909 collection with a comprehensive retailer marketing programme, including beautiful detailed product and set photography, a new consumer brochure and technical manual, digital, social, press advertising and PR, and updated catalogues across all major CAD software. “We’ve not only worked hard on re- energising the product behind 1909, but we’ve sharpened our partnership programme to ensure retailers are given the support and guidance to design, sell and install 1909 kitchens too,” comments Aidan Jackson, Group Marketing Director at PWS.
1909 can be ordered from stock in a sanded format, or on a paint-to order basis from our
palette of 32 colours. Businesses interested in becoming a 1909 retailer, updating your current collection or to talk to one of the team, please contact us.
01325 505 588 (South) 01325 505 599 (North)
www.pws.co.uk
ANNUAL KITCHEN EDITION BKU SEPTEMBER 2018
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