SOFTWARE SOLUTIONS
A helping hand for retailers C
AD has changed dramatically in recent years. While early forms of CAD allowed for only limited 2D drafting, today’s software enables users to work in 3D and attach vast amounts of data to elements within their design. Virtual reality (VR) CAD has been a huge gamechanger – allowing designers to better understand how projects will look once finalised and providing retailers with a highly immersive sales tool.
Comment by Nathan Maclean Managing Director, Virtual Worlds
Thanks to new developments in VR, customers visiting a showroom can see and feel their ideal kitchen or bathroom before it’s even been designed. This makes them more likely to commit to a purchase quickly, shortening the sales cycle, while helping retailers to upsell more expensive products.
There are various software packages surrounding the VR element of a CAD system so it’s important to consider which is right for you and to fully understand the technology on offer. Options such as embedded pricing software and cloud-based catalogues are proving to be increasingly sought after as a means of
complementing the high-end renders produced by modern systems.
The obvious benefits are that it helps to streamline the sales process, removing the need to jump between programs when creating and pricing up a design. This saves you re-entering details into different applications which means you can focus more on conversing with customers to ensure you meet their expectations, both in terms of in-store experience and the final design. This is increasingly important when you consider the impact of online sites such as TrustPilot, which make it easier than ever for customers to share their experiences, good or bad, with the wider world. These sites are also increasingly influential when buyers are selecting which showroom to visit, meaning it’s important for retailers to guard against negative customer experience.
Enter VR CAD solutions which offer an opportunity to refine the customer journey and ensure the final design meets up to their expectations, thereby limiting the threat of buyer remorse and bad reviews, while maximising the profitability of their business.
Virtual Worlds – The complete package V
irtual Worlds is the UK market leader in innovation-led CAD technology for the kitchen, bedroom and bathroom (KBB) market. With 20 years experience, it has broken boundaries in virtual reality technology innovation – being the first to develop 3D design software for KBB retailers and, most recently, launching the first ever 4D offer.
Led by the flagship 4D Theatre system, which allows buyers to walk around their dream kitchen or bathroom before a single tile has been laid, Virtual Worlds’ series of innovation-led products aims to heighten immersion and allow customers
to engage with their new space, maximising the chances of the showroom making a sale. Underpinning the Virtual Worlds experience is Virtual Worlds Professional. This system provides cloud-based catalogues from more than 100 different manufacturers which can be used to create photorealistic renders. It also supports pricing by design with the addition of One Price, allowing for the creation of pro forma invoices, quotes and business reports without having to leave the Virtual Worlds ecosystem. Virtual Worlds is renowned for championing the showroom, and an upcoming series of roadshows continues this theme. Attendees can take part in discussions regarding changes in the
industry, try out the latest software developments, benefit from training hints and tips and network with industry peers. The next event takes place on 17 and 18 October at ‘The Gallery’ in London, in association with Rocca.
Virtual Worlds can tailor the perfect VR CAD system to individual retailers, helping them to maximise sales, increase order values and deliver an enhanced customer experience. For more information on Virtual Worlds, please visit the website.
01908 663848
www.virtualworlds.co.uk
16 BKU SEPTEMBER 2018
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