INDUSTRY UPDATE THE KBSA COLUMN
Lakes wins ‘Rapid Speed of Response’ award at Graham showroom conference
L
akes, the leading brand of innovative showering spaces, won the ‘Rapid Speed of Response’ award at the national Graham bathroom showroom conference in July.
The award is based on the votes of regional and national staff. The award was presented to Lakes by Graham’s Senior Category Manager (Bathrooms) Lucy Barriball and Marketing Director Ian Kenny. The ‘Rapid Speed of Response’ award recognises how quickly and effectively the Lakes team manage the whole sales process. The win underlines Lakes’ commitment to excellent customer service, time and again.
New retail members join Kbsa as membership continues to grow
T
he Kbsa has welcomed four new members and a foundation member, evidence of its commitment to build membership numbers in its 40th year.
The four new members include Loline Interiors and The Kitchen Studio, both based in Bedfordshire, Kitchen Magician in Cambridgeshire and Bower Willis Designs in Warwickshire. The foundation member is Elmore Kitchens in Somerset.
Kbsa corporate retail chairman Simon Acres says, “We are delighted to welcome these retailers into the association. They all share the Kbsa values of providing customers with a quality service from design concept to completion and have recognised the benefits that membership can bring to their businesses.”
Angela Bower from Bower Willis said, “Being part of the Kbsa makes us part of a group of retailers that are recognised as the ‘best of the best’.
“It also means added peace of mind for our customers too, who will be reassured by the fact that we measure up to the criteria and high standards set by the Kbsa.”
Elmore Kitchens is the first retailer to take up the new foundation membership, introduced to give new businesses access to the Kbsa during the early stages of their development.
Ben Elmore from Elmore Kitchens said, “We are enjoying the challenges of building our business and we value the support that the Kbsa can provide. We are confident that they will help us grow our business in the long term.”
More details are available from The KBSA
www.kbsa.org.uk or call 01623 818808
“We’re delighted Graham staff rate our service highly as we aim to provide the best service and maintain the best relations with customers,” says Lakes Sales & Marketing Director Mike Tattam. “Graham is constantly investing in innovative and engaging showrooms which is where we are focusing too.”
This win is the second award Lakes has received from Graham in just six months. Last December Lakes won ‘The Customer Intimacy Award’ at Graham’s annual conference. Ian Kenny adds: “The Rapid Speed of Response award is based on interaction before, during and after the sales process, whether that is to do with showroom refits, supplying price or stock information, or even remedial action after installation. It is voted for by all the Graham Showroom consultants so it’s a very strong endorsement across the UK.”
Lakes has a long-standing reputation for top customer service, stock availability and speed of delivery, backed by a unique ‘no quibble guarantee’ for added customer reassurance. Lakes was also first to standardise on PureVueHD ‘low iron’ glass and AllClear advanced glass technology across Island, Coastline and Classic Collections so customers get a better showering experience, and at no extra cost. They were also the first to apply AllClear technology to both sides of the glass, as standard.
Please call for more information or a meeting with a Lakes representative. 01684 853 870
BKU SEPTEMBER 2018
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