The illusion of wallpaper made possible with the new V&A Serenity Collection from British Ceramic Tile
C
reate the illusion of wallpaper with the new V&A Serenity collection from British Ceramic Tile. A collection of unique white, textured matt tiles inspired by the V&A’s archive of wallpaper designs, V&A Serenity is all about discreet detail, delivering a gentle, serene space. Textured, detailed, patterned, wallpaper is a surface covering that adds a new dimension to walls but often it’s not suitable for wet rooms or busy areas due to wear and tear. With this new collection of ceramic tiles, consumers can recreate the same stunning wallpaper effect knowing their tiles are waterproof, easy to clean and will last for years.
The V&A Serenity collection combines a timeless colour palette with an understated pattern for a look that’s fresh and enduring. With each range taking inspiration from the V&A’s national collection of historic wallpapers dating back to the late 15th century retailers can help consumers bring a sense of history to the home without overpowering a room.
The collection offers three designs (Larkspur, Star Trellis and Quatrefoil) with patterns ranging from a classic geometric to elegant foliage. Available in a versatile 25x50cm size with a unique matt texture, each detailed range adds depth and perspective to walls.
Larkspur features a foliate pattern of spiralling leaves taken from the wallpaper ‘Larkspur’, originally designed by Arts and Crafts designer William Morris in 1872.
Star Trellis recreates a sophisticated wallpaper effect in the home. The ornate design is adapted from a sample of wallpaper called ‘Star Trellis’ from a 19th century pattern book.
Quatrefoil freshens up interiors and is based on a small-scale wallpaper pattern make in Britain in the 18th Century.
Claire O’Brien, head of design and product at British Ceramic Tile says: “White walls are a design classic. What really works with this new collection is the matt finish with detailed pattern. Walls appear clean and fresh in their styling but the intricate design makes it all the more interesting. The tiles deliver the same look as wallpaper but being made from ceramic, they will last much longer with no risk of damage in wet areas. Larkspur displayed in a showroom with white sanitaryware, wooden accessories and green foliage would really bring to life the pattern and inspiration behind the design.”
01626 831391
www.britishceramictile.com
ANNUAL KITCHEN EDITION BKU SEPTEMBER 2018 11
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