Market launch of the new Decorative Collection 24+ from EGGER A
fter months of preparations, the EGGER team is delighted to present its new, rolling collection concept for distributors, designers, architects and fabricators.
Available to order from February 5th, the EGGER Decorative Collection 24+ is packed with inspiring new introductions and a wide range of digital tools, all delivered via EGGER’s market leading customer services.
The collection has evolved from its last release in 2020, to expand its offer of adaptable interior design solutions that reflect increasingly changing design trends. “The past four years have been marked by uncertainty. Special market requirements, a dynamic competitive environment and fast-moving trends have pushed us to fully rethink the concept of
10 BKU FEBRUARY 2024
our Decorative Collection”, says Hubert Höglauer, Head of Product Management and Marketing Furniture and Interior Design for EGGER Group.
With the Decorative Collection 24+, EGGER presents a rolling collection for the first time. This means that it will be updated with new finishes every two years, which will enhance the existing range. Hubert Höglauer added, “This rolling concept allows us to react faster to new trends and influences. Despite shorter update cycles, we guarantee that all new introductions remain in the range for at least four years. This provides planning certainty for our customers”. In summary, EGGER’s customer base receives a globally uniform decor and product portfolio that is always up to date. Regional needs are covered via localised stock programmes.
Time for more possibilities and solutions EGGER presents the Decorative Collection 24+ under the motto ’Time for more’ and offers its direct and indirect customers more possibilities and solutions during a time of change. “We offer inspiring new introductions, our already well established and popular decors, and a range of digital services that complement our extensive collection folder,” says Hubert Höglauer. Aimee Fletcher, EGGER UK’s Design and Product Manager, has expertly pulled from the international range a bespoke collection of 158 finishes across the Eurodekor and PerfectSense product portfolio that will be available from the UK stock programme, with widespread availability throughout the distributor network and a fast turnaround to streamline project delivery.
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