INDUSTRY UPDATE
Steve Breen Announced as New Managing Director for VitrA Bathrooms UK
4th July 2022. Steve Breen has been announced as the new Managing Director for VitrA Bathrooms, UK. He takes over from Levent Giray, who retires at the end of the month after a remarkable 30 years in the position, having first brought the VitrA brand to the UK in 1992. Breen joins VitrA from his role as
General Manager for Finning UK and Ireland. He returns to the bathroom industry from an earlier role with Ideal Standard, where he was Sales Director for three years. Breen brings a wealth of experience from both light and heavy side construction industries, having also grown businesses for Electrolux, AkzoNobel Coatings and SITECH UK. Giray says, “I’m very proud of what the company has achieved over the last
30 years and grateful to have led a fantastic team. VitrA continues to hold a strong position in the market with an unparalleled product portfolio. With his breadth of industry experience, I have no doubt that Steve will continue to drive the business forward.” Breen says, “The VitrA business is a strong and enviable one – the team
have achieved so much during Levent’s tenure. I look forward to working with everyone in this next chapter for VitrA UK.”
Unified Water Label recognised by International Water efficiency standard
T
he Unified Water Label has been recognised as a water efficiency labelling programme within the newly
published ISO 31600. The International Organization for Standardization, (ISO) is an
independent, non-governmental international organisation with a membership of 167 national standards bodies. The new standard provides a set of best practices and guidance for the preparation and implementation of a water efficiency labelling programme for plumbing products and water using appliances. A key focus is to provide the criteria for developing countries to establish an effective water efficiency labelling standard that will save water resources. UWLA MD Yvonne Orgill says,
Andy Baines joins VADO as new Managing Director
Norcros PLC have appointed Andy Baines as Managing Director for VADO, succeeding Iain Gibson who is retiring at the end of August after holding the position for the last two years. Andy joins VADO with an extensive career history of 26 years devoted
to the bathroom industry, the last 13 of which were in Andy’s second spell at Kohler where he most recently held the position of General Manager for Global Commercial Products, Kitchens, and Bath Group. Prior to this Andy spent five successful years as President of Robern in the USA and five years as New Product Development Director for Kohler Mira/Kohler K&B UK. Andy is an accomplished, commercially focused, and innovative leader
who will be utilising his industry experience to ensure VADO remains at the forefront of the bathroom industry.
“We are delighted that the Unified Water Label (UWL) has been included within this standard. To be recognised as having a well- established and effective water efficiency labelling programme which empowers consumers to make choices favouring more water efficient fixtures and appliances, without compromising on quality of experience, human hygiene or sanitation, will help us promote the label across Europe. “The development of this standard was approved on the basis that
consumer empowerment through the communication of a product’s water efficiency is a proven way of saving both water and energy, which also drives forward our own consumer communications programme. “We hope that the standard will encourage the development of more
national standards for water efficiency labelling, which will lead to an increase in water efficient products, enabling consumers to make informed choices, and positively influence manufacturers to improve the performance of their products through consumer demand.” More information about the Unified Water Label can be found by visiting the website.
uwww.uwla.eu BKU AUGUST 2022 45
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