News
Global OOH spend breaks $40bn barrier
Global OOH spend in 2023 reached $41.9bn and represented 5.2% of global ADEX. OOH spend is forecast to grow to $45.3bn in 2024. These are figures from the 2024 WOO Expenditure survey conducted among the World Out of Home Organisation’s members and OOH associations across the world. The 2024 survey was completed by 109 members, covering 85 territories - collectively representing 95% of global GDP and 78% of global population. Regionally APAC dominates with almost half of global OOH spend at $20.2bn across 40% of global GDP
. Europe
reports $10.3bn revenue, 25% of the total in line with its share of global GDP
.
Global DOOH expenditure rose to $16.7bn USD in 2023 representing almost 37% of all OOH revenues and remains the main driver of OOH revenue growth globally. Investment in DOOH infrastructure varies across the world with Europe ahead of the global average at 39.2%.
Programmatically traded DOOH grew to a reported total spend of $1.2bn USD globally, representing 8.1% of total DOOH revenues. Although this data is not captured commonly across all markets so may be under representative of the total revenue traded this way. The WOO said it anticipates significant growth to this figure in the 2025 report through a combination of increasing market adoption and more comprehensive reporting programmatically traded revenue. Meanwhile, a reminder that WOO is to hold
its first in-person European Regional Forum in Milan on 4-6 November.
Antalis brings out new PVC-free, recycled banner material
Antalis has introduced a range of UV printable recycled, PVC-free banners to its offering for POS, signage, promotional and display applications - Exten Prime-Ex PP Recycled The media is manufactured in Europe with post-industrial waste and is recyclable in polypropylene (PP) and polyethylene (PE) waste streams. The range comprises 500mic / 490gsm banner materials with two options: Exten Prime-Ex PP Recycled double-sided banner, which is coated on both sides and with 99% opacity for double-sided printing; and Exten Prime-Ex PP Recycled Frontlit Greyback banner with a matt white primed surface and a grey opaque backing. It contains a minimum of 95% recycled plastic. Available in 1100mm and 1150mm widths, and roll lengths from 50m upwards, the banner material has an Antalis Green Star System rating of four stars.
Resysten Launches Clean Air Go
New from Resysten International is Clean Air Go for the live events and visual communications industry. The product targets and breaks down atmospheric air pollutants, including Nitrogen Oxides (NOx), a major contributor to poor air quality. It provides a 60-day NOx removal performance for printed outdoor media campaigns, retail point-of-sale graphics and event signage. “Following the success of our antimicrobial products and the groundbreaking Clean Air by Resysten launched on Clean Air Day 2023, Clean Air Go will further enhance our commitment to improving air quality,” said Shajjad Rizvi MBE, CEO of Resysten International.
Clean Air Go resists the build-up of fine
particulates, mould and algae on surfaces. This not only keeps graphics cleaner but also reduces water usage in cleaning regimes. Leveraging Resysten’s antimicrobial technology, Clean Air Go acts as a surface disinfectant, limiting the spread of viruses and harmful bacteria on high-touch areas.
Meanwhile, Service Graphics, part of the
Paragon Group, has extended its collaboration with Resysten to offer the Clean Air anti- pollution coating on print from across its family of operations. Its Octink trading arm has been offering the solution for some time.
Fespa UK extends Waste Management Accreditation Scheme
Self-adhesive plastics and siliconised backing papers have been added to the list of materials accepted on the Fespa UK Waste Management Accreditation Scheme, first introduced 18 months ago and since developed to include graphics materials such as ACM, rigid boards, PVC banner and polyester fabrics. The association is working with key suppliers on the latest part of the Waste Management Accreditation Scheme - 3M, Contra Vision, William Smith, Spandex, Premier Paper, All Print Supplies and Soyang Europe are now part of the programme. They will offer the recycling solution to their clients and helping them to attain their
Frank Schenk becomes Mutoh Europe managing director
Frank Schenk is now managing director of Mutoh Europe and Mutoh Deutschland. Schenk, who has been general manager sales for Mutoh since July 2021, takes over from Mitsuo Takatsu, who has led the company since 2020 and will be returning to Japan end of September 2024. Schenk will continue be supported by
A. Ogawa, managing director, chairman of Mutoh Europe and by Stephan Heintjens, who was recently promoted to general manager applications, marketing, service and QA.
“I am eager to continue the successful path set by Mitsuo Takatsu together with our newly formed management team and with the continued support of our experienced and dedicated Mutoh teams in Belgium and Germany. I am confident in the future business development of Mutoh in the EMEA region,” said Schenk.
He has been succeeded as general manager sales EMEA by Daniel Morassut, who has worked with OKI and Seiko.
own accreditation logo and certification, which assesses the current methodologies and costs of all the waste outputs from a site, including general waste, graphics media, dry mixed recycling and hazardous wastes etc, and provides improvement opportunities through our network of waste/recycling contractors. In a separate move, the Fespa UK Waste Academy course has received the CPD (Continuing Professional Development) accreditation. Fespa UK now offers seven sustainability courses that can be delivered at its own Barnsley office, at Fespa’s Dorking office or at your own site.
Moss brings SustainaTex Ocean fabric to UK
Moss has introduced a 100% post-consumer waste recycled dye-sub printable material called SustainaTex Ocean into the UK market. The company said that fabric - initially launched in the US - is ideal for silicone edged graphic (SEG) applications. It is made from 62% Seaqual yarn, a traceable material produced from upcycled marine plastic retrieved from oceans, beaches, rivers, and estuaries by the Seaqual Initiative, with the remainder from recycled polyester. “The introduction of SustainaTex Ocean in the UK underlines our unwavering dedication to sustainability,” said Moss UK managing director Michael Green. “This fabric provides our clients with another high-quality, environmentally friendly option for their graphics and displays. We are place makers, and that means we also want to make our oceans a better place, too. This partnership is the perfect way to help keep our oceans clean and minimise our clients’ environmental impact.” Moss printed SustainaTex Ocean graphics can also be sent back to the company for re- processing, ensuring a responsible end-of-life for the product.
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