Zeitgeist


inaccessible. Interior design is another market where printing on wood and other substrates are highly sought after. By leveraging the Jeti Tauro’s versatility, we can offer our clients unique solutions that meet their specific needs and preferences. “Similarly, the retail industry is increasingly seeking


Finding the sweet spots


THERE’S TASTY PROFIT TO BE MADE IN SOME OF INKJET PRINT’S NICHE MARKETS, AS FABEREXPOSIZE UK HAS FOUND OUT.


What’s your most niche market? According to this year’s Widthwise poll of the UK’s large-format PSPs, despite all the onus on innovation and diversification, niche markets remain just that - which is great for those serving them, because with specialism comes the potential for higher profitability. Yet only 4% said they are involved in cardboard engineering, 4% in printing furniture, 5% textile printing for home interiors…. you get the picture. FaberExposize UK is one of those pushing the envelope. “One of the most exciting developments in our industry is the ability to print on ‘untraditional’ media using large- format digital inkjet solutions. The technology, such as our Agfa Jeti Tauro, is opening new markets and revenue streams, particularly in sectors where customised printing solutions are in high demand,” says managing director Iain Clasper-Cotte. “Traditionally, display media has been limited to vinyl and other common substrates. However, the Jeti Tauro’s advanced capabilities allow us to print on a variety of unconventional materials, including MDF, wood, and carpet. This flexibility is transforming the way we approach print projects - and the clients we can serve. “For instance, in the live entertainment industry, the demand for bespoke printed stage flooring as opposed to painted is becoming more of a popular choice. Printing directly onto MDF and other durable substrates enables us to deliver high-quality, customised stage designs that are not only visually impactful but also robust enough to withstand live performances. This capability sets us apart from competitors who are restricted to more conventional media.


“The ability to print on MDF and other substrates has opened doors to new markets that were previously


26 | August/September 2024


innovative ways to enhance the customer experience. Printing on unconventional media such as wood for in-store displays or carpet for flooring allows retailers to create immersive and engaging environments. This not only attracts customers but also enhances brand perception, leading to increased sales and customer loyalty.


PRINTING ON UNTRADITIONAL SUBSTRATES IS NOT JUST ABOUT EXPANDING OUR SERVICE OFFERINGS - IT ALSO HAS FINANCIAL BENEFITS


“Printing on untraditional substrates is not just about expanding our service offerings - it also has financial benefits. These specialised print jobs often command higher prices due to their custom nature and as a result, they are more profitable compared to standard print jobs. “The durability and high quality of print produced by the


Jeti Tauro ensures that our clients receive products that are built to last. This reduces the frequency of reprints and replacements. Additionally, the ability to offer unique and tailored solutions strengthens our relationships with clients, leading to repeat business and long-term partnerships. “The Jeti Tauro not only expands our printing capabilities but also enhances our operational efficiency. Its high- speed printing and advanced automation features allow us to handle large volumes of work quickly and accurately. This means we can take on more projects without compromising on quality or delivery times. “At FaberExposize UK, embracing the potential of


new technology is vital to our strategy of growth and innovation. Printing on untraditional media such as MDF, wood, and carpet not only sets us apart in a competitive market but also opens exciting new revenue streams. By offering unique, high-quality print solutions, we can meet the evolving needs of our clients, enhance our profitability, and solidify our position as leaders in the wide-format print industry.”


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