Life in the channel
REACHING THE TARGET
The last couple of years have been a rollercoaster for Target Components as it transitioned to being an employee-owned business. PCR spoke to managing director Michael Lawrence about what the future holds.
How has the company performed over the last 12 months? We recently celebrated our second year as an employee-owned business, and the company continues to transition in what is an undoubtedly tough overall market. We adapted well to many changes internally and externally, delivering growth in our customer base and sales. More importantly, we developed our propositions that make us a great place to work and provide more solutions and services to our customers. We have focused on improving our offering to our customers,
primarily the independent retailers who really value our exclusive brand ranges and the services we offer, like the Custom PC Builder, which now boasts over 3 trillion combinations. We have a clear strategy for growth that we communicate very openly with our teams as employee owners. While we have had to adapt and demonstrate agility, our growth in our SI business and the launch of the LOGIX PC brand demonstrate that we are on the right track.
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What key trends are impacting your sector? I think the market is still adjusting to the after-effects of Covid, both directly in terms of supply and demand factors and indirectly in how consumer trends and macro-economic factors have shifted and how people now want to work. We see more emphasis on price than ever before and a continued blurring of the distribution space as players from all areas of the sector battle for growth. Supply and demand factors are always at play, and it is quickly
apparent in market pricing when the market is seeing excesses and shortages. Import costs were relatively stable but spiked in recent months, having a direct impact on cost and resale prices. Our exclusive brands piXL and prevo continue to perform well as they offer very good quality at affordable resale prices. We recently extended the warranty on piXL monitors to 3 years as standard, supported by the very low return rates we see.
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