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CONTENT Editor


Lynn Sencicle


lsencicle@datatam.co.uk 07793 054021


Graphic Designer Steve Williams


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ADVERTISING SALES Business Development Manager Eleanor Porter


eporter@datateam.co.uk +44 (0)1622 699 178


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INTERNATIONAL PCR and its content are available for licensing and syndication re-use. Contact Paul Ryder for opportunities and permissions. pryder@datateam.co.uk


MANAGEMENT Media Director


Paul Ryder


pryder@datateam.co.uk T +44 (0)1622 699 105


Kyndryl is a company that proactively encourages diversity, equity and inclusion (DE&I) in


every aspect of its business and two of Kyndryl’s team share their stories and discuss the importance of role models in business. Jodie Carroll of TD Synnex, explains why the company is committed to promoting diversity for the long term, while Miguel Rodriguez of Synaxon Hub, explains how the organisation’s heterarchical and virtual structure helps to make it inherently equitable and diverse – and a hotbed for ideas and innovation.


We chat to Manpreet Bath at Exertis to find out more about the strides the company is


continuing to take in its DEI journey, both internally as well as how its learnings are affecting others in the industry, and Samehra Malik of Seagate Technology discusses the journey towards greater diversity and inclusion in the tech channel.


It’s easy to fall into the trap of thinking of diversity as purely an internal issue, but in reality, it’s ISSN: 1742-8440 Copyright 2024


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All contents © 2024 Datateam Business Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Datateam Business Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of


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only half the story. Craig Hume of Utopia Computers uncovers the other half. We’re at that time of year when the kids are back to school, so we’re taking a look at what that


means for tech. Saloni Shah of eBay believes that refurbished tech on eBay is the smart, budget- friendly choice for students who need reliable devices without breaking the bank. Neil Langridge of e92plus discusses security in education, while Steve Chad from PFU, discusses the psychology behind why people hold onto paper and how document scanning can make a difference. Nicole Reineke of N-able discusses how AI has many benefits, and reveals why we still need to be careful.


Lastly, our two main interviews are with Dermot McCann of Kaseya, who talks to us about


the relationships the company has with MSPs and, ultimately, SMB end-users, and Michael Lawrence of Target discusses Life in the Channel.


Lynn Sencicle Editor lsencicle@datatam.co.uk Editorial & Advertising: 07793 054021


PCRmag


TheEditor I


Changing the world


n this issue, we look at diversity, exploring people’s journeys, company initiatives and what makes a business diverse. In a field traditionally dominated by men, Holly Anschutz has carved a successful path for


herself in the technology channel industry. With over three decades of experience, she’s risen through the ranks to become a director of channel at Extreme Networks. She delves into her journey, the challenges she faced along the way, and insights into what industry leaders can do to foster greater diversity and inclusion in the channel.


In association with www.datateam.co.uk +44 (0)1622 687031


www.pcr-online.biz and PCR Awards


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