MSPs
HOW RESELLERS CAN WIN WITH SMARTER MFA
Multi-factor authentication (MFA) is already sitting in most reseller and MSP portfolios. It’s a standard line item, a familiar conversation, and for many channel businesses, it feels like the market is all tied up. It isn’t, as Michael Downs, VP at SecurEnvoy, explains.
O
Michael Downs, VP at SecurEnvoy
40 | May/June 2026
nly 47% of UK businesses have rolled out two-factor authentication, according to the 2026 Cyber Security Breaches Survey.
For context, leaked credentials are the initial attack vector in 22% of all confirmed breaches, and haveibeenpwned has recorded 1.3 billion exposed passwords to date, with the total number likely much higher. Tere remains a significant gap between how widespread the threat is and how many organisations have done something about it. Tat’s the opportunity. Tere’s also something worth flagging to
customers who think they’ve already sorted this: deploying MFA doesn’t mean the problem goes away. Attackers have adapted.
The MFA bombing challenge MFA bombing is now a well-documented
tactic. Once an attacker gets hold of a set of login credentials, through phishing or a dark web purchase, they use automated tools to fire authentication requests at the target’s phone repeatedly. Te goal is to wear the person down until they tap “approve” just to make it stop. In more targeted attacks, the attacker will also call the victim directly, posing as IT support, to push them over the line. It sounds almost too simple to work, but it does
work. Last year, the BBC’s Joe Tidy illustrated the phenomenon, describing how cybercriminals had been in contact, attempting to persuade him to hand over sensitive BBC login details for money. Being an investigative journalist, he humoured them long enough to understand their approach and recognise the tactics being used. He quickly became alarmed as multiple attempts were made
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