News Ci Distribution adds Turtle Beach to UK gaming line up
CI DISTRIBUTION has agreed a new UK distribution partnership with Turtle Beach, the gaming accessories maker known for its headsets, controllers and PC peripherals.
The deal expands Ci Distribution’s gaming and simulation portfolio at a time when demand for performance hardware continues to rise. PC gaming, esports and simulation setups have all seen steady growth, with more players investing in equipment that improves sound quality, control and immersion. Turtle Beach’s products work across PC and console, giving resellers access to accessories suited to both traditional gamers and the growing simulation community. Jon Atherton, Group Sales Director at Ci Distribution, said the partnership comes as more partners look to build custom PC systems, simulation bundles and high performance gaming setups. He said Turtle Beach brings recognised audio and control technology that fits those needs.
Nick Forder, Managing Director for TBEU and VP
International Sales at Turtle Beach Europe Limited, said the agreement strengthens the company’s ability to reach more players through a distributor focused on the PC gaming market.
Ci Distribution said the addition of Turtle Beach supports its wider strategy to work with specialist PC builders, gaming integrators and consumer platforms. It also creates scope for tailored bundles that combine simulation gear, PC peripherals and console accessories for different budgets and audiences. The move reflects Ci Distribution’s continued investment in
fast growing areas such as PC gaming, simulation hardware and esports technology, with a focus on brands that can support channel growth across both specialist and high volume markets.
This follows recent partnerships with 42Gears, Podloc and Axagon. Resellers now have access to 42Gears multi OS device management tools, including SureMDM, SureLock, SureFox and SureVideo. The products support Android, Windows, macOS, iOS and Linux, and are used to secure, monitor and control devices across a range of business environments.
Podloc offers shared device management systems, supplying modular charging lockers and software designed to keep shared mobile devices secure, charged and easy to track. The system gives organisations clear visibility of who is using each device, helping reduce loss, downtime and queues at shift changes. Axagon manufactures connectivity, storage and PC accessory solutions. Under the agreement, CI Distribution will introduce Axagon’s range of USB hubs, docking stations, adapters, enclosures, charging devices and data management accessories to its UK reseller base. The partnership broadens CI Distribution’s workplace and mobility portfolio, supporting requirements across hybrid working, corporate IT and retail environments.
TD Synnex Maverick invests to accelerate partner growth
TD SYNNEX MAVERICK, the specialist collaboration, digital signage, and unified communications business within TD Synnex, has made a series of strategic appointments as it continues to invest in partner growth across the fast expanding audio-visual, collaboration, and digital signage markets. The business has added three experienced industry figures to strengthen its capabilities and support the increasing number of IT and AV partners engaging with Maverick for business development and value added services. Paul Bartrum joins as audiovisual account director, Peter Vernon becomes head of UK&I projection and Jimmie Ireton is appointed business lead for digital signage.
Their combined experience working with specialist AV partners will be instrumental as the business scales, said Mark
10 | May/June 2026
Glasspool, senior director, UK&I, Maverick. “We are investing to support our continued growth and to add further capabilities and depth to what is already a very knowledgeable and experienced team at TD Synnex Maverick. Our ever growing partner base includes both audio- visual specialists and the growing number of IT partners now deploying AV products as integral elements of many solutions. This investment is a clear demonstration of our commitment to
partners on AV, projection, and signage sales.” The appointments follow a series of recent vendor additions to the Maverick portfolio, including Epson, Barco, Zebrix, and Chief (Legrand). Through TD Synnex Maverick, partners gain access to specialist expertise in collaboration, signage, and AV solutions, alongside TD Synnex’s extensive value added services, stock holding, and financial programmes.
www.pcr-online.biz
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