Modern office, hybrid & remote working
their personal workspace using fewer ‘all/only black’ products and more white or colourful products.
Which pain points do employees most commonly experience in hybrid or home working setups? Te traditional pain points have faded over the last couple of years, including low-quality video and uncomfortable seating from kitchen table chairs. Slowly but surely, these every day and low- level annoyances have been eliminated step by step. Our products are always and will always be designed to
contribute to a comfortable way of working. Te most obvious change is in the chairs category, where we were formerly focused solely on gaming but are now increasingly focused on hybrid use. Our Keyra Ergonomic multidevice wireless keyboard is another
example of us designing products for office use that are centred on comfort and healthier working. Its curved shape helps keep your hands in a natural position and reduces strain during long periods of use. Alongside this, its ease of use with multiple devices means the Keyra Ergonomic Keyboard and our other office products are all about addressing the everyday pain points employees experience.
How are peripherals evolving to support more flexible working patterns? Te most significant evolution is in connectivity. Tis includes fewer wires, a shiſt to Bluetooth, and multi-connectivity, all of which directly support switching between workstation and home setups. Alongside this, we see a rise in ergonomics across all categories,
where it is no longer a niche requirement; it’s becoming a baseline expectation, driven by both employee wellbeing and employer responsibility. Tat is why we are prioritising our ergonomics range not just for employees but also for employers.
What expectations are IT teams placing on device reliability, security, and manageability? IT teams are tackling the common problem of lost batteries and USB receivers. Switching to Bluetooth and rechargeable batteries has helped IT and other teams address these issues, and our current product range reflects this shiſt, offering a wide selection of Bluetooth and rechargeable options. At the same time, reliability is more important than ever as
workforces become more spread out across multiple locations, both remote and in-person. Devices are set rightfully to such a gold standard that they must work smoothly in any environment without creating support challenges. Our approach is to provide reliable, suitable products
supported by solid service, allowing us to consistently meet these expectations at scale.
How is sustainability influencing your product development? Sustainability has become a key aspect of how we design, source, and deliver our products, moving beyond an optional consideration. We focus on two main areas: using recycled materials and creating durable solutions. Regulations such as the right to repair and supply chain transparency enhance our product
www.pcr-online.biz
“The most significant evolution is in connectivity.”
design and materials, supporting our ongoing commitment to meeting standards. Our ongoing efforts include being awarded the EcoVadis gold
medal four consecutive times, reflecting our commitment to integrating sustainability into all areas of our operations, beyond product development.
Are you seeing employers take a more active role in equipping home offices, and how does that shiſt your messaging to retailers, resellers and end users? Employees oſten receive a budget to set up their home and office workspaces to ergonomic standards, allowing them to select the products that best meet their needs. Our extensive assortment highlights that there is no one-size-fits-all solution, supporting our tagline, ‘Your work, your way.’ We focus on personalised workspace solutions, especially in B2B
sectors like education, healthcare, and local government, where employers are adopting more structured approaches to equip remote and hybrid workers. Tis shiſt is affecting how products are specified and purchased,
with greater emphasis on reliability, value, and ease of deployment for larger groups. It underscores the importance of strong B2B partnerships and tailoring our messaging for organisations and channel partners involved in the purchasing process.
How do you help channel partners communicate product value? We focus on clarity and simplicity, helping partners move beyond price-led conversations to highlight quality, reliability and overall value. Tat includes clear product positioning, strong use-case messaging, and support materials that make it easy to communicate benefits to different audiences, whether that’s consumers or procurement teams. In practice, we stand behind the quality of our products through
third-party certification and a five-year warranty. Tis includes our sustainability claims, validated by EcoVadis for the company and supported by product-level certificates such as GRS/RCS, FSC, and Intertek Green Leaf, as well as our ergonomic products, supported by the ErgoCert certification.
What emerging technologies do you believe will define the next phase of workplace evolution? Te upcoming phase will be defined less by individual breakthrough technologies and more by the integration of existing technologies into daily workflows. Tese technologies include multi-connectivity, which will remain essential, Bluetooth continuing as the primary connection method, and rechargeability becoming the norm.
May/June 2026 | 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
