News
Cisco launches Cisco 360 partner programme
Cisco has introduced the Cisco 360 partner programme, a major update to its global partner framework developed over more than a year of work with partners. The company says the new structure is intended to reflect how customer needs are shifting as organisations move deeper into AI adoption, and to give partners clearer ways to demonstrate capability across areas such as AI ready data centres, workplace modernisation and digital resilience. The programme brings together several strands of
Cisco’s previous partner initiatives and places greater emphasis on recognising the expertise partners contribute throughout the customer lifecycle. It also introduces a new Partner Locator tool that allows customers to search for partners across Cisco’s core portfolios, including security, networking, collaboration, services, Splunk and cloud and AI infrastructure. Tim Coogan, Cisco’s Senior Vice President of Global Partner Sales, said the redesign strengthens the company’s long standing ecosystem model and supports customers navigating rapid technological change. Partners involved in the co design process echoed that view, noting that the new structure places more weight on demonstrated capability and the value delivered to customers. Cisco’s recent AI Readiness Index suggests that organisations with strong AI foundations are better positioned to compete, and the company argues that partners play a central role in building those foundations. The new programme is intended to reflect that reality by aligning incentives, measurement frameworks and partner development resources with the skills required to support AI driven transformation. At launch, Cisco is introducing updated incentives, expanded measurement indexes and new development funds intended to support different partner types, including developers, advisors, mass scale infrastructure specialists and distributors. The company has also updated its AI Assistant within the Partner Experience Platform to streamline partner workflows.
Elisabeth De Dobbeleer, who leads Cisco’s partner
programme organisation, said the redesign is meant to make the value of Cisco’s ecosystem clearer to the market and to give partners a structure that supports long term growth. Early reactions from partners and analysts suggest the programme’s emphasis on clarity, capability and lifecycle value has been well received. Several partners involved in early testing said the new tools have already helped with planning and customer engagement, while analyst Anurag Agrawal described the programme as a shift toward a more outcome focused, AI ready partner model.
www.pcr-online.biz CI Distribution partners with
Axagon CI DISTRIBUTION has confirmed a new UK distribution partnership with Axagon, a European manufacturer of connectivity, storage and PC accessory solutions. Under the agreement, CI Distribution will introduce Axagon’s range of USB hubs, docking stations, adapters, enclosures, charging devices and data management accessories to its UK reseller base. The partnership broadens CI Distribution’s workplace and mobility portfolio, supporting requirements across hybrid working, corporate IT and retail environments. Axagon is established across Europe for producing practical, performance focused products designed to support reliable device connectivity and efficient data handling. Its portfolio is built around consistent performance, straightforward integration and broad compatibility across business and consumer IT setups. Through CI Distribution, UK resellers will have access to local stock, structured pricing, technical support and channel ready resources to help position Axagon solutions across corporate, public sector, education, retail and e commerce markets. Jon Atherton, Group Sales Director at CI Distribution, said: “We
are delighted to welcome Axagon to the CI Distribution portfolio. Their reputation for reliable, high quality connectivity and storage solutions fits perfectly with the needs of our reseller community. As hybrid working and device expansion continue to grow, this partnership gives our partners access to a commercially attractive accessory range backed by strong European engineering and local channel support.”
Zbyněk Šmahel, Country Business Manager at Axagon, said:
“We are excited to partner with CI Distribution as we expand Axagon’s presence within the UK market. CI Distribution’s deep understanding of the UK channel, strong reseller relationships and proven expertise across workplace and mobility solutions make them an ideal partner for our growth strategy.”
Brigantia takes on three new vendors
BRIGANTIA has expanded its vendor portfolio with three new partnerships, adding Doc2, SuperOps and HighGround to its line up ahead of the Brigantia Roadshow 2026. The three vendors bring a mix of document automation, MSP operations tooling and security posture reporting: • Doc2 — A document creation and e signature platform that enables partners to turn existing Word templates into ready to sign documents.
• SuperOps — A PSA and RMM platform built for MSPs, using automation to reduce manual workloads and support proactive IT management.
• HighGround — A security posture platform for MSPs and resellers, designed to identify gaps and present clear, client facing security proposals.
Brigantia Managing Director Angus Shaw said the new partnerships reflect ongoing demand for tools that address operational and security challenges in the channel. He noted that each vendor meets a defined market requirement and offers partners opportunities to strengthen their service capabilities.
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