APPOINTMENTS
Lenovo Lenovo has appointed Andy Rhodes as its new General Manager for the United Kingdom and Ireland (UK&I), strengthening the company’s regional leadership as it continues to expand across key technology markets. Rhodes joins Lenovo from HP, where
he held several senior leadership roles, including Division President & General
Manager of HP’s Video Conferencing & Accessories Division and global leadership of the company’s Commercial PC business. His career also includes more than a decade at Dell in executive positions spanning data centre, workstation, and Industrial IoT operations. “I’m genuinely excited to be joining Lenovo at a time of such
rapid growth and opportunity, particularly as Hybrid AI reshapes our industry and how we serve customers,” Rhodes said. “Lenovo has a clear strategy, strong momentum and incredible people; a combination that matters.” Rhodes succeeds Adrian Criddle, who has led the UK&I
organisation for the past two years through a period of significant transformation. Criddle will remain with Lenovo for an interim period to support a smooth transition and work closely with leadership as Rhodes steps into the role. Matt Dobrodziej, Lenovo SVP & Europe President, welcomed
the appointment: “I’m excited to welcome Andy to Lenovo. He’s a highly experienced technology industry leader and a great fit for our UK & Ireland business. I’m confident he will further strengthen our business across the UK and Ireland while bringing a huge amount of energy and enthusiasm to the role.”
Panasonic Panasonic Toughbook has appointed Alex Gaffney as its EU Technology Alliances Manager, a role focused on strengthening relationships with technology vendors across Europe and supporting the company’s wider mobility ecosystem. Based in Bracknell, Gaffney will
oversee Toughbook’s European vendor partnership strategy, working with
suppliers whose technologies integrate with Panasonic’s rugged devices and services. His remit includes coordinating engagement across the region and supporting partners involved in multi-vendor mobility deployments. Gaffney joins with experience from Westcoast and Zebra
Technologies, where he worked closely with UK VARs and global vendors on alliance development, customer growth initiatives, and partner enablement programmes. He will report to Chris Turner, Head of Go-to-Market (Europe) at
Panasonic Toughbook. In a statement, Gaffney said he aims to build on Toughbook’s existing partner relationships to support frontline mobility
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projects across Europe. Turner noted that Gaffney’s background across distribution, vendor management, and partner support aligns with the needs of Toughbook’s alliances programme as customers adopt more complex, multi-technology solutions. Panasonic continues to expand its service and solutions
capabilities through its centres in Cardiff and Budapest, which support European customers with solution design, integration, and deployment. Tese facilities provide engineering and technical resources for projects involving rugged hardware, soſtware, and managed services, including deployments that incorporate emerging technologies such as AI.
QBS Software QBS Soſtware has appointed Stephanie Kayser as Vice President, Western Europe. In her new role, Kayser will oversee operations across QBS France, QBS Italia, QBS Iberia and QBS Benelux, with a remit to accelerate regional growth and strengthen engagement with vendors and resellers.
Kayser will report to Tom Corrigan, Chief Revenue Officer of QBS Technology Group, and will focus on driving consistent execution and performance across Western Europe. Te appointment comes as QBS pursues ambitious expansion targets, including surpassing $1 billion in soſtware revenues and growing its workforce beyond 500 employees. Te company plans to increase headcount by 18% in 2026 across commercial, operational and technical functions to support this next phase of development. Dave Stevinson, CEO of QBS Soſtware, said: “Western
Europe is central to our strategy and is home to many of our most strategic vendor relationships, as well as some of the most sophisticated channel ecosystems in the world. Stephanie brings the leadership, operational discipline and partner-focused mindset we value at QBS, and she will play a key role in strengthening our execution across France, Benelux, Italy and Iberia. I’m delighted to welcome her to the team.” Commenting on her appointment, Kayser said: “I’m
delighted to join QBS Technology Group at such an exciting stage in the company’s growth. Western Europe is a dynamic and diverse region, with significant opportunities for both vendors and channel partners. My focus will be on strengthening our partner ecosystem, enhancing operational excellence and ensuring we deliver scalable, value-driven solutions that help our vendors and resellers grow.” Kayser’s appointment follows continued expansion across EMEA, with QBS investing in both talent and its soſtware delivery platform to meet the evolving needs of vendors, resellers and the wider channel ecosystem.
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