News Sharp Europe unifies brand strategy and expands IT services
SHARP EUROPE used its Inspire Expo 2026 event to set out a consolidated brand strategy and confirm the next phase of its transformation into a broad- based technology and services provider. The company outlined a unified operating model, deeper integration across its business units and new investments designed to strengthen its position in the European B2B market.
The event marked the first full public showing of Sharp’s ‘One Sharp’ framework, which brings IT services, AV technologies, workplace solutions and document systems under a single strategic direction. According to President Joe Tomota, the shift reflects five years of structural change across the organisation, including acquisitions, portfolio expansion and the integration of previously separate business units. “We have deliberately transformed our business,” he said. “Now, under One Sharp, we are bringing everything together to serve businesses in a more holistic way.”
A central announcement was the launch of Sharp DX, the new umbrella brand for the company’s European IT services operations. Sharp DX consolidates teams from Complete IT in the UK, ITpoint in Switzerland and Apsia across France, Spain and Italy, creating a 500 strong services organisation with capabilities spanning cloud, cybersecurity, managed services, digital workplace support and AI enabled solutions. The company also confirmed a forthcoming NIS2 compliance service and a Kubernetes offering scheduled for
spring 2026, aimed at organisations with stringent data sovereignty and regulatory requirements. To support this expanded services model, Sharp will increase investment in its European Technology Support Centre in Warsaw. The centre, which provides multilingual 24/7 support across the region, is set to double its
headcount within two years and relocate to larger premises. Sharp also noted that it has secured all six Microsoft AI designations, positioning the business to deliver more advanced cloud and AI projects. Inspire Expo also marked the full integration of Sharp Display Solutions into the wider Sharp Europe organisation. The move brings professional displays, dvLED systems and emerging technologies such as ePaper into the company’s unified portfolio, enabling customers to source AV and IT solutions from a single provider. For channel partners, Sharp introduced the redesigned SharpOne portal, intended as a central resource for marketing, service and enablement content, alongside an upgraded PartnerShop platform to streamline ordering and transactions. Tomota closed the event by positioning the announcements as a signal of Sharp’s long-term direction. “The modern platform we have built allows us to scale up and grow our B2B revenue potential in Europe,” he said. “Inspire Expo is a glimpse into what that future looks like for Sharp, its partners and its customers.”
TP-Link appoints Renaissance to strengthen Irish distribution
TP-LINK has signed a new strategic partnership with Irish value added distributor Renaissance, expanding access to its Omada networking portfolio and supporting the vendor’s continued momentum in the Irish market. Renaissance, which has more than 35 years’ experience supplying networking technologies to VARs and MSPs across Ireland, will now offer TP-Link’s full Omada solution set. The agreement enables the distributor to deliver a complete networking infrastructure stack while drawing on TP-Link’s increased local support, technical resources and stock availability.
By combining Renaissance’s channel reach with TP-Link’s cloud managed platform, the partnership aims to open new routes to market and drive growth among partners seeking scalable, secure and centrally managed networking. Omada provides a cloud-based architecture designed to simplify deployment and ongoing management. Features such as zero touch provisioning allow networks to be
10 | March/April 2026
configured remotely, reducing the need for on site engineering and helping organisations accelerate rollouts, lower operational costs and maintain consistent performance across multiple locations.
Michael Conway, Director of Renaissance, said the agreement strengthens the distributor’s ability to support partners with modern, cloud managed networking. “Partnering with Omada by TP-Link allows us to deliver a complete networking solution that is scalable, reliable, and simple to manage. This strengthens our ability to support our customers with secure, cloud-managed networking that enables them to meet market demands and grow their business.” Ben Allcock, Vice President – B2B, UK&I at TP-Link, said the collaboration will extend the reach of Omada across Ireland. “Working with Renaissance enables us to bring Omada’s cloud-managed platform to more businesses across the Irish market, continuing our growth in the region. Together, we are helping organisations simplify network management while delivering high-performance, secure connectivity.”
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