Education
WHY EDUCATION NEEDS PARTNERS WHO LISTEN
For D-Link’s Channel Account Manager Mark Carty and Marketing Manager
Alan Jones, the education sector is in a moment of rapid, and sometimes uncomfortable, transformation, and the channel sits right at the centre of it. Speaking candidly about budgets, bandwidth, cloud management and the realities of school IT, they make it clear that the opportunity for partners is growing, but only for those willing to understand the pressures schools face and the pace at which they must now adapt.
M
From left: Channel Account Manager Mark Carty and Marketing Manager Alan Jones
22 | March/April 2026
ark Carty, who works directly with D-Link’s education focused
partners, describes a sector that is constantly trying to keep up with its own users. “Schools and education establishments are always looking for the next piece of technology that’s going to make their life easy,” he says. “Kids today are increasingly savvy with technology, and schools have to keep up with the demand.”
Te evolution is visible across
age groups. Primary schools are introducing technology for the first time; secondary schools are dealing with students who already know how to use it; and universities must support students who expect to work on their own devices. As Carty puts it, “With students bringing their own devices alongside the trends that we see within education, it means that there are a lot more
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
