Education


MAKING IT CLICK FOR SCHOOLS


While understanding that the priority for schools is to achieve better outcomes for pupils, partners can find success by catering for their practical needs, says Mike Barron, Managing Director UK at Synaxon.


I


Mike Barron, Managing Director UK at Synaxon


32 | March/April 2026


t’s understood and accepted that to sell to schools (or any organisation) you must understand what they are trying to achieve


and demonstrate how IT can help them reach their goals. But selling to schools is not only about helping them to attain better outcomes for pupils – it’s about providing good service and support, making life easier for them to procure what they need, and getting the very best value and long-term ROI out of their limited IT budget. It’s also about finding the most suitable and relevant products and solutions for their needs. Schools are always aiming to achieve higher


overall exam results and build a reputation that will appeal to parents who are considering where to send their children for those vital early


years of learning. Technology provides pupils and teachers with fast, smart, reliable tools that enable them to access and use learning resources and productivity tools to maximum effect. Having good technology in schools also helps young learners to develop the skills that they will undoubtedly need as adults in the modern world, both in the workplace and in their everyday lives.


Taking a practical approach Providing the latest, smartest and snazziest technology for children can also be inspirational and make a good impression on parents. But at the same time, schools need to take a pragmatic approach. Tey need to optimise their budget to ensure that all pupils and staff get the maximum benefits of technology. Tis oſten means selecting


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