Partner Content from
Life in the channel
DRIVING GROWTH,
CHANNEL PARTNERSHIPS, AND FUTURE OPPORTUNITIES
In this exclusive interview with PCR Magazine, we sit down with Gary Lomas, Agilitas’s newly appointed chief revenue , who has been in the role for three months. With a diverse background in technology and a strong passion for customer experience, we get insight into Agilitas’ strategies, opportunities, and vision for the future of the technology channel.
www.pcr-online.biz
Can you tell us a bit about your background in the technology channel? I began my career in IT at BA – yes, you probably wouldn’t guess it by looking at me - but that was back in the 80s. Tis was when BA was at the forefront of using technology as an enabler to enhance the customer experience. Everything was about the customer journey – from booking a flight to returning home. My first experience with technology wasn’t about the tech itself but rather its impact on end users. Tat’s shaped the way I’ve approached my career, always ensuring that the technology we use positively impacts the customer. From there, I worked as a technical consultant at General Electric,
where a colleague suggested that I should go into sales. Initially, I thought he was crazy, but then I realised I had a lot of transferable skills to move from technical projects to a sales role. I’m naturally inquisitive, meaning I was really interested in understanding a customer’s pain points and using my background to find solutions. I took my first channel sales role at Computacenter in 1999 and since then have worked in sales roles across the full spectrum of the IT channel, including 14 years at Logicalis, where I went from an individual contributor to UK sales and marketing director and roles across vendors, distribution, and channel services as well as the end-user.
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