Interview
COMING FULL CIRCLE
As the channel landscape evolves, hybrid and multi-cloud solutions are unlocking new opportunities, while sustainability and AI innovation are , explains how Lenovo’s 360 global channel framework and the Lenovo 360 Circle community are designed to empower partners with the tools, expertise and collaborative networks they need to thrive in this shifting environment.
What do you see as the most significant benefits of hybrid and multi-cloud strategies, particularly for resellers? For resellers, hybrid and multi-cloud are helping to change their role for customers, representing a huge opportunity. Increasingly, resellers will help customers get the benefits out of hybrid cloud and manage and create cloud infrastructures for customers. Tese resellers will play a significant role in helping customers choose cloud vendors and managing digital transformation projects, with hybrid and multi-cloud helping to drive IT modernisation across every sector. For channel resellers, there are rich opportunities from multi-cloud, with resellers already offering everything from end-user services to infrastructure. Hybrid and multi-cloud are completely changing the channel landscape. Resellers and retailers must be poised to take advantage of the growing demand for managing cloud infrastructure. Business
14 | March/April 2025
requirements that might previously have been done in the data centre are moving to the cloud. Tis multi- cloud trend began in large enterprises but is now moving into medium businesses and SMEs. Tis poses opportunities for partners as multi-cloud becomes the dominant strategy for firms of all sizes. Resellers must be ready to shiſt from product sales towards managing cloud infrastructure. Customers are waking up to the fact that a one-size-fits-all approach carries the risk that more agile competitors might outpace them. Te multi-cloud trend is set to continue.
How is Lenovo incorporating energy-efficient hardware into its product lines? Lenovo has been a pioneer in bringing energy-efficient water cooling to the data centre. Liquid cooling will grow in importance as demand for artificial intelligence (AI) drives a need for data centres to be re-engineered to deal with higher thermal densities.
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