Software & Cloud
made in online tools and resources – not only in StreamOne, but also in creating vendor-specific Soſtware Stores that make it easy for partners to track when soſtware licence renewals are due, to quote for those renewals, and to process the business when they receive an order. All these services are made available via one all-encompassing
online e-commerce platform, through which partners can access all our services. We constantly work to improve and enhance all our online services – and we will be making some significant announcements on our marketplaces and platforms in 2026. But this is only part of what we deliver. We also provide access to
extensive resources, value-added services, enablement programmes, education, and ecosystems that support partners in doing everyday business and in building their capabilities with technologies such as AI, data, and cybersecurity. Tis is a vital part of our role in the channel now – enabling
partners to learn about and address new opportunities to grow. Where we see potential for growth, we invest strategically to meet the real needs of our partners. Trough our carefully designed programmes, we provide them with close assistance in building new skills, practices, specialisms, and services.
Destination AI A good example of how we do this is our Destination AI programme, which takes partners on a curated journey that enables them to learn about AI, identify where it fits within their business, and how they can deliver effective solutions to their end-user customers. Partners also get access to expert advice and our Cloud Labs resource, as well as pre-configured use-cases, which they can use to run workshops, proof-of-concept (PoC) projects, and demonstrations. We’ve had a tremendously positive response to this initiative,
with many partners signing up and more than 200 attending the big Destination AI event we held in October. We expect many more to come on board with our programme this year. Indeed, we see AI really coming alive as a true driver for partner business in 2026. AI is a huge opportunity that is still developing. In my view, we
have only started to see the possibilities it brings. While we have been talking about AI with enthusiasm for some time now, for partners, it remains an under-exploited and underserved area of potential. Many still need help understanding exactly what it means to them as a business and how they can make money from the technology. Tese are the questions that Destination AI answers.
Enabling partners for growth While AI will present the greatest opportunity to engage customers and deliver value in 2026, it won’t be the only area of potential. We expect to see continued growth in cloud, soſtware and security, and TD Synnex will continue to invest and provide the support partners need to become fully enabled and ready to deliver solutions to end- user customers. As well as technology-focused programmes, we run schemes
for all major vendors. In the cloud market, we’ve made exceptional progress with all three of the main hyperscalers over the past year. Our AWS Accelerated Development Programme makes use of our practice builder methodology to help partners build their capabilities, differentiate and execute on their strategic goals. Our figures suggest
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that partners graduating from this programme develop their practice over 35% faster than those working independently. Our Google Accelerate programme provides an enablement overlay
that enhances Google’s Partner Advantage framework. With this approach, we’ve helped partners move from Member to Partner status, unlocking new benefits and accelerating their growth. We provide hands-on training, strategic guidance, and scalable services that empower partners to build profitable, future-ready Google practices. For Microsoſt partners, our Cloud Champion initiative offers
guided enablement paths, access to webinars, and regularly updated and simplified content. Hundreds of partners have already signed up for this service, and for many, it has been a real game-changer.
Essential services Underpinning all of this, we provide all the essential distribution services – fast and easy ordering, reliable delivery, and exceptional logistics, without which neither TD Synnex nor its partners can succeed. And, of course, none of this works if we do not deliver good service.
Tis is why we place our partners and look aſter our co-workers at the very heart of our business. Here, too, we are taking a strategic and methodical approach. We have been putting a lot of focus into transforming our sales operations and ensuring that our co-workers have the support and skills to deliver the best possible experience. Trough our Making IT Personal initiative, we have been showcasing our aspiration and commitment to serving our partners, each other, and the IT ecosystem, and highlighting our positive culture. In my view, this recognition – that you have to be much more than
a platform and a set of tools and processes, and that customers and people are what really matter – that makes TD Synnex consistently successful. Our results speak for themselves, but it’s our co-workers who make the difference. Having knowledgeable, accredited teams who live by our positive and progressive culture, who stay true to our values, and always put the customer first, is what sets us apart.
Meeting customer needs At the end of the day, it is what we do as businesses that matters and how successfully we meet the needs of our partners. For TD Synnex, that means not only providing tools and platforms that drive automation and efficiency, but also enabling, educating, and providing services and ecosystems that enable partners to progress and develop as businesses. It also means providing specialist expertise in areas such as soſtware
and the cloud, allowing partners to build their knowledge and skills. Indeed, this is a continuous process – technology is always changing, and we need to continually learn and add to our understanding and capabilities. Te technologies we deal with every day – AI, cybersecurity, cloud, soſtware licensing – are multifaceted and complex, and we all need to help and support each other in bringing all these solutions together and ensuring they deliver value for end- user customers. We must continue to be curious, to explore and innovate, to seek
out and address potential for growth, and work to deliver better customer service. We must also keep in mind that our businesses are, and will always be, much more than a platform. Tat, at its core, IT remains a people-centric business.
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