Sustainability
deforestation has destroyed local livelihoods, degraded water sources serving over 500 village households, and turned previously verdant landscapes into semi-desert. ForestNation’s mission to plant 230 million trees in this region
addresses multiple challenges simultaneously. Te programme creates sustainable employment for local communities, with 80 per cent of nursery staff being women who earn reliable incomes whilst developing agricultural expertise. Students from local schools visit the nurseries regularly, learning sustainable forestry practices and helping to plant trees that beautify their campuses. Te species planted aren’t arbitrary. ForestNation uses agroforestry
techniques to plant a strategic mix: indigenous forest trees for land recovery and biodiversity, fruit trees that provide families with food security and income within one to three years, and timber species that create sustainable products for the local economy. When you frame a technology purchase through this lens, the
transaction changes character. An IT procurement decision in Birmingham creates an economic opportunity for a Tanzanian family. A desk in Manchester connects to a reforested mountainside in East Africa. Te video content we developed captured this well: “Let’s go Net-Zero at a desk. Your footprint is balanced as you work, from one desk to many in offices around the world, the impact is life changing, growing jobs and forests in Tanzania, creating sustainable livelihoods, education, food security and carbon capture.”
The business value Does this approach deliver commercial value beyond environmental benefit? Te evidence is clear. We’ve tracked over £2 million in contract wins where procurement teams cited verified environmental impact as a decisive factor in competitive tender situations. When procurement teams can state that their technology refresh
directly resulted in thousands of trees planted, with specific data on CO2 absorption and oxygen generation, they’re providing exactly the kind of verified impact evidence these stakeholders demand. Te programme turns routine purchasing into strategic sustainability action that strengthens tender responses and stakeholder reporting.
Engineering for efficiency None of this works without genuine technological innovation at the foundation. Te lifecycle CO2 footprint we offset includes manufacturing, transportation, and five years of operational use. Our manufacturing approach exemplifies circular economy
principles. Post-consumer and post-industrial plastic waste is carefully collected, sorted and reprocessed into high-quality recycled polymers that meet durability, safety and aesthetic requirements for display products. Tese materials are moulded into monitor housings, stands and internal structural components without compromising strength or performance. Selected models incorporate up to 85 per cent post- consumer recycled plastics. As part of our eco-design approach, we devise monitors that require fewer materials overall whilst increasing the share of recycled content, reducing dependence on virgin plastics. Tis process lowers carbon emissions, decreases plastic waste, and supports a circular manufacturing model. Our manufacturing facilities actively implement energy-saving and
emission-reduction projects each year, based on actual production needs and energy-saving potential analysis. We promote key
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initiatives through equipment optimisation, technology upgrades and smart energy management systems. From 2023 to 2024, global manufacturing operations collectively saved 5,832 MWh of electricity and reduced emissions by 3,037 tonnes of CO2. Additionally, data centres saw significant decreases in Power Usage Effectiveness values in 2024 compared to 2022. We optimise environmental performance across all product
aspects through eco-design methods, including energy consumption, packaging materials and raw material usage. All packaging is 100 per cent recyclable. Products comply with Restriction of Hazardous Substances regulations and employ low-halogen design principles to minimise environmental impact throughout the entire lifecycle. Modern display technology incorporates energy-saving features
that reduce operational footprints from day one. User presence detection automatically dims displays when workers step away, potentially cutting energy costs by up to 80 per cent. Ambient light sensors adjust screen brightness based on surrounding conditions, preventing unnecessary consumption. Independent certifications from organisations like TCO verify these comprehensive commitments.
Scaling the opportunity What makes this approach compelling isn’t just current numbers. Te real opportunity lies in scalability. Every office undergoing a technology refresh represents a chance to plant thousands of trees. Every hybrid working initiative requiring home office displays can simultaneously fund reforestation. Every educational institution upgrading IT infrastructure can contribute tangibly to carbon sequestration. Tis represents what desk-by-desk net-zero means in practice:
present-day action with measurable outcomes where IT procurement connects directly to reforestation, technology budgets create conservation impact, and office infrastructure contributes to ecosystem restoration.
Making it real Te technology industry has both the responsibility and the opportunity to lead on sustainability. Our products are integral to every modern organisation, and the aggregate environmental impact of billions of devices deployed each year globally is significant. What this programme demonstrates is that meaningful progress
doesn’t require revolutionary technology or massive infrastructure investment. It requires reimagining existing business processes to embed environmental action into standard operations. It requires transparency about outcomes. And it requires connecting corporate decision-making to real-world impact in ways that are immediate, verifiable, and meaningful. Te forest is growing. Over 58,000 trees and counting. Te
impact is measurable in tonnes of oxygen generated and CO2 absorbed. And net-zero isn’t a future promise. For the organisations participating in this programme, it’s happening desk by desk, purchase by purchase, tree by tree. Tat shiſt from abstract to concrete represents what sustainability
requires: routine decisions connected to tangible outcomes. Net-zero at your desk works because it makes sustainability real. It starts with a procurement decision. And it grows from there.
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