Partner Focus
THE REVENUE OPPORTUNITY THE CHANNEL CAN’T AFFORD TO MISS
Marcin Pichur, Regional Vice President Sales at DocuWare A
cross the UK channel, the landscape is changing fast. Organisations face mounting pressure to drive efficiency, traditional hardware-led models are feeling the strain and
customers now expect far more strategic value from their technology partners. Tese changes are shaping buying decisions and influencing which partners customers choose to work with. Now more than ever, they want solutions that cut manual effort,
streamline processes, improve accuracy and free their teams to focus on higher-value work with measurable outcomes. Tis has created a clear opening for partners who can guide customers toward practical automation solutions, while also unlocking a new revenue path for those ready to move beyond a purely transactional model.
A practical, low-risk way to enter automation Intelligent Document Processing (IDP) is one of the clearest examples of automation delivering immediate value. It transforms the way organisations handle documents by capturing information automatically and feeding it into the systems that need it. Tasks that once relied on manual entry become faster and more reliable, and customers see the difference straight away. For those in the channel, IDP is more than a useful tool. It’s a gateway
into a broader automation conversation. It fits naturally alongside existing offerings, strengthens customer relationships and opens the door to longer-term engagements. It also gives a practical way to introduce automation without needing to overhaul their entire business model. Many recognise the opportunity in automation but hesitate because
of the investment they believe it requires. Building a soſtware-led practice can feel daunting, especially when teams are already stretched. What is needed is a partner that removes the complexity and provides a clear, supported route into this growing market. Tat’s exactly what DocuWare’s Partner Programme is designed to offer.
A Partner Programme designed for success Our programme gives the likes of VARs, IT houses, service providers,
IT integrators and Office Equipment Dealers across a wide range of industries, a structured way to build an automation-focused practice without taking on unnecessary risk. With DocuWare, Partners receive guidance on how to position
solutions, support with sales activity and access to marketing resources that help them reach new customers. Regional experts work closely with
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Partners to help them build momentum, and the solutions themselves are designed to be straightforward to sell and deploy. Our portfolio includes document management (DMS), IDP,
workflow automation and a broad suite of integrations. Each solution is built to deliver clear outcomes for customers, which makes it easier to demonstrate value and create ongoing engagement. Te programme also allows Partners to choose the level of involvement that suits their business, whether they want to build a full automation practice or start with a lighter-touch model. DocuWare’s Referral Partner Programme is becoming the go-to entry
point for tapping into the booming automation market. It removes the traditional barriers that slow down adoption and provides a simple, profitable way to meet rising customer demand.
Referral Partner Programme - The simplest way to get started When a prospect needs a solution you don’t currently offer, there’s no reason to lose them to a competitor. Our Referral Partner Programme keeps you competitive, relevant and ready to capture demand - while we handle the heavy liſting. Simply identify the opportunity, make the introduction and we take
it from there, including sales engagement, scoping, implementation and ongoing support. You maintain the customer relationship, strengthen your position as a trusted advisor and earn commission on every successful deal. Tis model suits VARs, IT service providers, consultants,
entrepreneurs and anyone with a strong network who wants to expand their portfolio instantly. It’s also ideal for organisations not yet ready for a full Solution Partnership but still eager to participate in high-value automation opportunities. Whether you want to protect existing accounts, unlock new revenue
or broaden your offering without increasing headcount, the Referral Partner Programme provides a fast, low-risk path forward.
Start earning from automation today In a market where automation is rapidly becoming central to customer strategy, those who act now on opportunity will secure stronger, more resilient revenue streams. Ready to grow your business? Find out more about becoming a
DocuWare Partner and our Referral Scheme to start generating new revenue today.
January/February 2026 | 19
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