thebiginterview


DivideBuy’s Jo Balsamo on Buy now pay later incentives


DivideBuy’s Chief Marketing Officer, Jo Balsamo tells PCR about how DivideBuy is offering greater payment versatility with Buy now pay later incentives to stimulate consumer spend post COVID-19.


B


uy now pay later (BNPL) provider, DivideBuy, has secured a £300 million lending facility, Michelle Winny, Editor or PCR speaks with DivideBuy’s Chief Marketing Officer, Jo Balsamo


about how the company is on track to it hit its c£175 million in Gross Merchandise Value (GMV) target by the end of 2021 and how the interest free credit provider will use funding to work with retailer partners to increase conversion rates at a time of immense opportunity for ecommerce. Here’s what Jo had to say.


I understand DivideBuy is on track to hit c£175 million in Gross Merchandise Value (GMV) by the end of 2021, please could you explain how the company has achieved this and what it means to them? Since our establishment in 2014, DivideBuy has grown quickly, because our responsible lending solutions are proving to be a big hit with retailers and their customers. We are proud of our flexible interest free solution, because it gives retailers the choice to increase the range of products to offer, whilst providing consumers with more flexible and manageable payment solutions.


24 | December/January 2022 www.pcr-online.biz


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