NEWS HUB Cyclingworld Europe expands programme for 2027
CYCLINGWORLD EUROPE will expand its opening Friday into a full exhibition day from 2027, as organisers respond to strong demand from exhibitors, retailers and the wider cycling industry. The Düsseldorf-based show will open at 12 noon on Friday, March 12, 2027, and run until 8 pm. Previously, the Friday element had been limited to an evening opening for the public. Organisers said the move is designed
to spread visitor numbers more evenly across the event and create more
The revised format will also affect
exhibitor build-up, with brands given two full set-up days on Wednesday and Thursday. Demand for space remains high,
time for manufacturers, retailers and consumers to meet. Show director Stefan Maly said:
“Cyclingworld has always been, first and foremost, a B2C show, and that is exactly what it will remain. That is our core identity, and we have no intention of diluting it.”
with Cyclingworld Europe 2027 already around 97% sold out. Requests from existing exhibitors to increase stand space will only be accommodated in exceptional cases, with remaining space reserved for new exhibitors. ●
Cyclingworld Europe 2027 will take place from March 12 to 14 at Areal Böhler in Düsseldorf.
Kelsey Media Acquires Our Media’s Cycling Portfolio
Kuga Sports named exclusive UK distributor for Allen Bike Racks
Kuga Sports has been appointed as the exclusive UK distributor for Allen Bike Racks, bringing the US bicycle transport brand to retailers and consumers across the UK through a dedicated distribution network. Founded more than 50 years ago,
Allen Bike Racks produces a range of boot-mounted, towbar-mounted and specialist bike racks designed for road, mountain, gravel, e-bike and family cycling use. The agreement adds Allen to Kuga
Sports’ growing brand portfolio, which already includes TOKEN, DeFeet, Berk Composites and SEKA. The Allen range includes quick-
installation systems compatible with a wide range of vehicles, patented tie-down designs, folding storage options and lightweight but durable construction.●
UK retailers interested in stocking Allen Bike Racks can contact Kuga Sports directly on
info@kugasports.com.
KELSEY MEDIA has announced the acquisition of cycling magazines and digital media brands from Bristol-based publisher Our Media. The acquisition includes BikeRadar, Cycling Plus and MBUK, along with associated digital assets, communities, newsletters, and content archives. Andy Marshall, Chief Executive of Our Media, added, “After a strategic
review earlier this year, we reluctantly came to the decision that our cycling portfolio would be better served with a new owner…” The acquisition
forms part of Kelsey Media’s broader
growth strategy focused on acquiring and developing specialist media brands with strong communities and market-leading audience engagement. ●
Upgrade Appointed UK distributor for Wholegrain Cycles
UPGRADE BIKES has announced its appointment as the exclusive UK distributor for Wholegrain Cycles. Upgrade has introduced Wholegrain Cycles to its portfolio of brands available to the UK dealer network, with all bike rack and luggage products now available. The
Wholegrain range also includes straps, bungees, adapters and more, to make carrying luggage on your bike as easy as possible. ●
The entire Wholegrain Cycles range is in stock now and available to UK bike shops exclusively through Upgrade Bikes. For more information,
contact your local sales rep, call 01403 711611 or go to
www.upgradebikes.co.uk
8 | September 2026
www.bikebiz.com
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