APPOINTMENTS Job changes and updates from the trade
Anthony Evans, South West Account Manager, Zyrofisher
ZYROFISHER has announced the appointment of Anthony Evans as South West Account Manager, further strengthening its Independent Bicycle Dealer (IBD) sales team. Anthony joins ZyroFisher with
more than 20 years’ experience in the cycling industry. Most recently with Saddleback, his career has seen him progress from retail management at The Bike Shed to account management roles with Dawes, Fisher Outdoor and Saddleback, working across both independent retailers and national accounts. Most recently, Anthony was an Account Commercial Manager for Cannondale. ●
Antonio Fiore joining, National Account Manager, Extra UK
ANTONIO FIORE joins Extra UK as National Account Manager, bringing a wealth of industry knowledge and experience, having spent more than 13 years at Silverfish in a variety of roles. Prior to that, he developed his retail expertise with Hargroves Cycles and Red Planet Bikes, building a strong understanding of both the retail network and the cycle consumer. “I’m thrilled to be joining Extra UK and becoming part of a business with such a strong reputation in the industry. My time in both retail and distribution has given me valuable insight into the needs of retailers and brands, and I’m looking forward to building on those relationships in my new role...” ●
Emma Dickson, Retail Marketing Manager, Extra UK
EMMA DICKSON has taken on the role of Retail Marketing Manager, to focus on strengthening retailer marketing support and communications. Although Emma joins from outside the cycling industry, she is a passionate road cyclist and has long been eager to combine that passion with her professional career. Recently she participated in the Uplift Mentoring programme, gaining valuable insight into career opportunities in cycling. “Joining Extra UK and having the
opportunity to combine my experience with my passion for cycling is fantastic.”.●
Anthony can be contacted by email at:
anthony.evans@zyrofisher.co.uk or by phone on 07901 005216.
www.bikebiz.com
For any inquiries, please reach out to: Antonio on antoniofiore@extrauk.
co.uk 07867 557123
You can reach Emma at:
emmadickson@extrauk.co.uk 07443 305741
September 2026 | 25
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