SEPTEMBER 2026 20


CONTENTS


FEATURES


13 Molly Hurford explores the wider industry implications of Garmin acquiring TrainingPeaks, anchoring the enduring power of human coaching over AI.


48 We celebrate the finalists in this year’s BikeBiz Awards.


OPINION


17 Dominic Langan reflects on 37 years at Madison, emphasising that core values like trust and long-term thinking outlast technological disruption.


20 Lee Prescott demonstrates why bike fitting is vital insurance that drives retail revenue, reduces returns, and builds customer retention.


41 Matt Smithson outlines how MyWhoosh offered equal prize money from day one, transforming virtual racing wins into physical career opportunities.


48 INTERVIEWS


28 CycleSaver’s Dino Bertolis discusses breaking ownership conventions by successfully adapting salary-sacrifice legislation to urban bike-share schemes.


33 Fidlock celebrate their award win, detailing their interactive point-of-sale strategy and product ecosystem plans for independent dealers.


36 Aurélien Brunet details how Zéfal’s French manufacturing protects distributor supply chains, shortens lead times, and enforces genuine eco- friendly practices.


44 Alex Feechan shares the frustration behind founding FINDRA and how its latest collection helps women enjoy the outdoors on their own terms.


REGULARS


7 The latest news from the cycle industry.


25 Job changes and updates from the trade.


PRODUCTS


Sector guides, including new products (52), indoor trainers, cycle computers and power meters (57), and stocking fillers (62).


44 www.bikebiz.com at the heart of the cycle industry www.bikebiz.com September 2026 | 5 @bikebizonline


62 bikebiz bikebizmag bikebiz


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68