INTERVIEW


CycleSaver at the BikeBiz Awards 2025


CycleSaver founder Dino Bertolis on bringing salary sacrifice to bike share


After winning BikeBiz Innovation of the Year, CycleSaver is challenging long-held assumptions about Cycle to Work by applying salary sacrifice to bike-share subscriptions.


For more than two decades, Cycle to Work has been closely associated with bike ownership. But as shared e-bikes and hire schemes become part of everyday commuting in UK cities, CycleSaver believes the legislation can also support a more flexible model.


BikeBiz spoke to founder and CEO Dino Bertolis about spotting the opportunity, securing operator buy-in, complementing traditional retailers, and what comes next for salary-sacrifice bike hire.


The traditional Cycle to Work scheme is over 20 years old and built almost entirely around ownership. What was the moment you realised the legislation could be adapted for shared fleets? It was really a moment of necessity and opportunity colliding. The original business was focused more broadly on nudging employees towards sustainable behaviours, so we offered a range of rewards and benefits to encourage greener choices. Cycling was naturally a big part of that, and we offered free minutes for bike share as a way of encouraging people to ride.


28 | September 2026


With the rapid growth of those providers, that became unsustainable as the cost of providing free minutes mounted. We started looking for ways to make it more affordable for us and for employees.


That led us down the Cycle to Work rabbit hole. When we looked at the legislation, we


realised something important: despite the scheme being almost entirely associated with buying and owning a bike, the legislation itself allows for the hire of bikes. Existing Cycle to Work Dino Bertolis, Founder of CycleSaver (centre)


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