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EDITORIAL
CONTENT Editor
Lauren Jenkins
ljenkins@datateam.co.uk
Staff writer Rebecca Bland
Rbland@datateam.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
rsetters@datateam.co.uk +44 (0)779 480 5307
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If you think about the past 20 years, technology has progressed at an incredible rate. If we narrow the focus and look at the bike world, the same can be said for our industry. I’d imagine that since many of you have been riding and been working in the trade, the changes you’ve seen would be pretty vast. Some may argue too vast. That there are too many standards, too much choice. But the same could be said for so many things. The positives about technology, specifically when it comes to bikes, have seen many advancements that have made riding so much better. Some may argue against this, but everyone has their preferences. This issue touches upon some of the many forms that technology inhabits.
Be it apps or virtual racing. In this issue, we talk to people utilising technology in different ways. We also look ahead to the festive season, with stocking fillers included in this month’s sector guides. As we approach the final quarter of 2026, it’s certainly been another unsettled period. Unfortunately, we’ve seen more closures and bankruptcies, but businesses have also been saved, and many are growing, despite the odds. If we think of the industry as a community, I know many people will be fully aware of the hardships several of our wider industry colleagues face when it comes to finding a new role. I’ve seen a lot of messages of support following the Accell news, and I hope that everyone impacted manages to find something new. If you’re struggling, reach out to your network; there’s always someone willing to help. If there’s anything we might be able to do or facilitate, please do let me know. There’s a lot to be said for technology, but nothing beats community
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2026
and feeling connected. Especially in a time when we’re so connected and disconnected at the same time. That’s part of what I hope something like BikeBiz helps to facilitate. I hope that by us doing what we do, it helps connect people. Now more than ever, connection might be even more important.
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All contents © 2026 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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Lauren Jenkins, Editor
Editorial: 07979 146121 The Importance of Connection
THERE’S A LOT TO BE SAID FOR TECHNOLOGY, BUT NOTHING BEATS COMMUNITY AND FEELING CONNECTED. ESPECIALLY IN A TIME WHEN WE’RE SO CONNECTED AND DISCONNECTED AT THE SAME TIME.
Rebecca Bland Staff writer
Rbland@datateam.co.uk
Richard Setters Sales manager
rsetters@datateam.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
THE TEAM
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