BikeBiz Awards 2026: Reid and Windwave Join as Event Partners NEWS HUB
BIKEBIZ is pleased to announce Reid Bikes and Windwave as Event Partners for the 2026 BikeBiz Awards.
2026 will see the awards return to the Button Factory in Birmingham for a night of celebration on 15 October. Winners will be announced at the awards ceremony on the night, celebrating the achievements of the cycling industry. Reid and Windwave are supporting
this year’s event, signing up as event partners. This partnership celebrates
the retailers, brands and individuals whose passion, innovation and dedication continue to strengthen the UK cycling industry. Lauren Jenkins, BikeBiz editor, added:
“We’re really grateful for the ongoing support of the industry. Given the ongoing turbulent times, it’s important to take a moment to celebrate our wins. Without industry support, the awards just wouldn’t be possible. And I think the awards are a great reminder of the part of what makes this industry so great.
The people. So, a huge thank you to both Reid Bikes and Windwave for partnering with us. Your support means a lot.” ●
Mohawks UK Appointed Exclusive Distributor for Wolf Tooth Components
O2C appoints Velovice as
UK sales representative O2C Cycling has appointed Velovice as its official sales representative for the UK, in a move the brand says marks the next stage in the performance footwear brand’s international growth, to provide dedicated, on-the-ground support for UK retailers. O2C is a performance cycling
footwear brand built around a simple principle: cycling shoes should be designed around the anatomy of the human foot, rather than forcing the foot to conform to the shoe. The partnership with Velovice
forms part of O2C’s wider strategy to establish specialist retail partnerships in key cycling markets while maintaining the technical product knowledge and support expected from a premium performance brand.●
UK retailers interested in stocking O2C or arranging a product presentation can contact Velovice on
o2c@velovice.co.uk
MOHAWKS UK has announced its appointment as the exclusive distributor of Wolf Tooth Components across the United Kingdom, bringing the component and accessory brands to dealers throughout the UK. The exclusive distribution agreement will ensure improved product availability, dedicated dealer support, and a focused growth strategy for the UK cycling market. Dealers will have access to the full breadth of Wolf Tooth’s product offering, supported by Mohawks UK’s
Storm Riders Acquires 7ANNA
FOLLOWING 7ANNA’S bankruptcy filing, Storm Riders, a company affiliated with Polish bicycle manufacturer STORM, has finalised the acquisition of 7ANNA’s assets, signing the notarial deed that concludes the acquisition process. A significant aspect of the deal is the
transfer of Rondo, NS Bikes, and Creme production to the STORM group’s own factory. Rondo, NS Bikes, and Creme brands will not only survive, but are
experienced sales, marketing, and customer service teams.●
For further details about the Wolf Tooth range or to arrange a meeting with your local sales representative, please contact: General Sales Enquiries:
sales@mohawks.eu | South Region:
ggori@mohawks.eu | North Region:
ayate@mohawks.eu
entering a new chapter. The key team responsible for product development stays on and retains full autonomy in shaping the brands’ character and creating exceptional products. ●
www.bikebiz.com
September 2026 | 7
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